We explore the interplay between two key individual drivers of green consumption: intrinsic moral concerns for the environment and reputational concerns for social image. Our microeconomic behavioral model characterizes choices among lifestyles differing in environmental impacts (brown/green)...

We explore the interplay between two key individual drivers of green consumption: intrinsic moral concerns for the environment and reputational concerns for social image. Our microeconomic behavioral model characterizes choices among lifestyles differing in environmental impacts (brown/green)...

This paper analyzes optimal product lines when consumers differ both in their taste for quality and in their desire for social image. The market outcome features partial pooling and product differentiation that is not driven by heterogeneous valuations for quality but by image concerns. A...

This paper analyzes optimal product lines when consumers differ both in their taste for quality and in their desire for social image. The market outcome features partial pooling and product differentiation that is not driven by heterogeneous valuations for quality but by image concerns. A...