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  • Search: subject:"image flow"
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Brand extension 1 Brand image 1 Consumer behaviour 1 Corporate reputation 1 Firmenimage 1 Konsumentenverhalten 1 Markenimage 1 Markentransfer 1 Reputation 1 Sponsoring 1 Sponsorship 1 Sponsorship-linked marketing 1 brand familiarity 1 image flow 1 image transfer 1 reverse image transfer 1
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Undetermined 1
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
Author
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Heo, Jun 1 Koo, Jakeun 1
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International journal of advertising : the review of marketing communications 1
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ECONIS (ZBW) 1
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The bilateral image flow in sponsorship : an extension of Prendergast, Paliwal, and Mazodier (2016)
Koo, Jakeun; Heo, Jun - In: International journal of advertising : the review of … 43 (2024) 2, pp. 321-335
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