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Search: subject:"immersive technologies"
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Virtual reality
16
Virtuelle Realität
16
Immersive technologies
14
Consumer behaviour
9
Konsumentenverhalten
9
Metaverse
8
Technischer Fortschritt
7
Technological change
7
immersive technologies
6
Artificial intelligence
5
Augmented reality
5
Bibliometrics
5
Bibliometrie
5
Digitalisierung
5
Digitization
5
Künstliche Intelligenz
5
Immersive Technologies
4
Innovation adoption
4
Innovationsakzeptanz
4
Tourism industry
4
Tourismuswirtschaft
4
Augmented Reality
3
Fashion
3
Innovation
3
Mode
3
Social Web
3
Social web
3
State of the Art Research
3
Tourism
3
Tourismus
3
Virtual Reality
3
augmented reality
3
Animation design
2
Brand image
2
Consumer experience
2
Customer experience
2
Digital environments
2
Gamification
2
Hospital
2
Internet marketing
2
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Undetermined
21
Free
4
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Article
21
Book / Working Paper
5
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Article in journal
17
Aufsatz in Zeitschrift
17
Aufsatz im Buch
3
Book section
3
Konferenzschrift
3
Aufsatzsammlung
2
viewpoint
1
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Language
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English
26
Author
All
Dieck, M. Claudia tom
3
Jung, Timothy
3
Jain, Varsha
2
Kim, Yuna
2
Pinto, Diego Costa
2
Spais, George
2
Ye, Christine
2
Ahn, Sun Joo
1
Barta, Sergio
1
Belk, Russell W.
1
Ben Saad, Sihem
1
Benaben, Frederick
1
Blazquez Cano, Marta
1
Bretos, María A.
1
Bruni, Roberto
1
Colamatteo, Annarita
1
Congès, Aurélie
1
Das, Subhankar
1
Fertier, Audrey
1
Flavián Blanco, Carlos
1
Foroudi, Pantea
1
Gallegos, Ada
1
Gonzalez-Jimenez, Hector
1
Gonçalves, Ana Rita
1
Gurrea Sarasa, Raquel
1
Guzman, Francisco
1
Gómez Molina, Sergio
1
Heggde, Githa
1
Huong Ho Xuan
1
Ibáñez-Sánchez, Sergio
1
Imanbay, Anel
1
Jeong, Seok Chan
1
Kalender, Yunus
1
Karadimitriou, Christina
1
Kim, Jaemin
1
Kim, Jooyoung
1
Kim, S. J.
1
Kim, Sung-Hee
1
Kim, Yen-Soon
1
Kozinets, Robert V.
1
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Institution
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International XR Conference / Annual conference <7., 2022, Lissabon>
1
International XR-Metaverse Conference <8., 2023, Las Vegas, Nev.>
1
International XR-Metaverse Conference <9., 2024, Busan>
1
Published in...
All
International journal of contemporary hospitality management
5
Springer Proceedings in Business and Economics
3
Psychology & marketing
2
Digital Transformation in Knowledge Transfer : Shaping the Future
1
Emerging and evolving business and management issues in Vietnam : research and practice
1
Emerging human and techno-human business management dynamics in a globalized environment
1
International journal of advertising : the review of marketing communications
1
International journal of education economics and development : IJEED
1
Italian journal of marketing : ITJM
1
Journal of Business Strategy
1
Journal of consumer behaviour
1
Journal of global fashion marketing : JGfM
1
Journal of retailing and consumer services
1
Journal of service management
1
Spanish journal of marketing
1
Technovation : an international journal of technical innovation and entrepreneurship
1
The journal of business strategy
1
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ECONIS (ZBW)
25
Other ZBW resources
1
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26
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1
A prospective vision of the evolution of
immersive
technologies
: towards a definition of metaverse
Benaben, Frederick
;
Congès, Aurélie
;
Fertier, Audrey
- In:
Technovation : an international journal of technical …
140
(
2025
),
pp. 1-13
Persistent link: https://www.econbiz.de/10015443979
Saved in:
2
Augmented reality experiences : consumer-centered augmented reality framework and research agenda
Barta, Sergio
;
Gurrea Sarasa, Raquel
;
Flavián Blanco, …
- In:
Psychology & marketing
42
(
2025
)
2
,
pp. 634-650
Persistent link: https://www.econbiz.de/10015373148
Saved in:
3
The metaverse and its potential for digital sustainability in fashion
Blazquez Cano, Marta
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
3
,
pp. 303-319
Persistent link: https://www.econbiz.de/10015051277
Saved in:
4
Applying virtual reality and augmented reality to the tourism experience : a comparative literature review
Bretos, María A.
;
Ibáñez-Sánchez, Sergio
;
Orús, Carlos
- In:
Spanish journal of marketing
28
(
2024
)
3
,
pp. 287-309
Persistent link: https://www.econbiz.de/10015190342
Saved in:
5
Immersive
technologies
and new work : new, collaborative working environments based on the XR demonstrator build green : data & practice
Lammich, Anne-Liese
- In:
Digital Transformation in Knowledge Transfer : Shaping …
,
(pp. 81-100)
.
2026
Persistent link: https://www.econbiz.de/10015618208
Saved in:
6
Immersive currents and futures : mapping the metaverse in contemporary hospitality and tourism research
Foroudi, Pantea
;
Marvi, Reza
;
Zha, Dongmei
- In:
International journal of contemporary hospitality management
38
(
2026
)
1
,
pp. 186-209
Persistent link: https://www.econbiz.de/10015608716
Saved in:
7
Marketing in a digital world : exploring immersive experiences, innovation, and cultural dynamics of consumption
Jain, Varsha
(
ed.
);
Heggde, Githa
(
ed.
); …
-
2026
3: The Role of
Immersive
Technologies
in Contemporary Luxury Consumer Behavior The Conceptual Framework & Research …
Persistent link: https://www.econbiz.de/10015640739
Saved in:
8
Research trends around the use of
immersive
technologies
in the university context : a bibliometric analysis
Toro Vanegas, Esaú
;
Gómez Molina, Sergio
;
Puerta Gil, …
- In:
International journal of education economics and …
17
(
2026
)
2
,
pp. 203-215
Persistent link: https://www.econbiz.de/10015647295
Saved in:
9
Consumer behavior's evolution, emergence, and future in the AI age through the lens of MR, VR, XR, metaverse, and robotics
Spais, George
;
Jain, Varsha
- In:
Journal of consumer behaviour
24
(
2025
)
3
,
pp. 1275-1299
Persistent link: https://www.econbiz.de/10015456454
Saved in:
10
What drives consumers to engage in
immersive
technologies
? : a consumer metaverse engagement motivation model
Kalender, Yunus
;
Guzman, Francisco
- In:
Psychology & marketing
42
(
2025
)
3
,
pp. 921-950
Persistent link: https://www.econbiz.de/10015373278
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