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  • Search: subject:"implementation"
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Year of publication
Subject
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Marketing management 18,717 Marketingmanagement 18,716 Implementation 5,069 Marketing 4,573 Consumer behaviour 3,700 Konsumentenverhalten 3,698 Einführung 3,352 Theorie 3,008 Theory 2,980 Relationship marketing 2,454 Beziehungsmarketing 2,452 Deutschland 2,183 Germany 2,129 Brand management 1,849 Markenführung 1,849 Online-Marketing 1,716 Internet marketing 1,677 Strategisches Management 1,656 Strategic management 1,404 Unternehmenserfolg 1,271 Firm performance 1,269 Social Web 1,259 Social web 1,259 SME 1,201 KMU 1,190 Innovation 1,172 USA 1,031 United States 978 Erfolgsfaktor 909 Markenartikel 900 Brand 897 Markenimage 893 Brand image 889 Success factor 869 Internationales Marketing 822 Marktforschung 813 Werbung 813 International marketing 812 Innovationsmanagement 766 Advertising 765
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Online availability
All
Undetermined 7,977 Free 5,342 CC license 407
Type of publication
All
Article 17,045 Book / Working Paper 10,956 Other 118 Journal 61
Type of publication (narrower categories)
All
Article in journal 11,937 Aufsatz in Zeitschrift 11,937 Aufsatz im Buch 2,999 Book section 2,999 Graue Literatur 1,773 Non-commercial literature 1,773 Hochschulschrift 1,529 Thesis 1,274 Working Paper 1,250 Arbeitspapier 973 Collection of articles of several authors 761 Sammelwerk 761 Lehrbuch 715 Case study 652 Fallstudie 652 Textbook 607 Bibliografie enthalten 593 Bibliography included 593 research-article 457 Aufsatzsammlung 434 Konferenzschrift 245 Ratgeber 208 Guidebook 189 Article 153 Conference proceedings 151 Dissertation u.a. Prüfungsschriften 135 Reprint 131 Conference paper 117 Konferenzbeitrag 117 Glossar enthalten 103 Glossary included 103 Handbook 92 Handbuch 92 case-report 74 Amtsdruckschrift 58 Government document 58 Collection of articles written by one author 48 Sammlung 48 Fallstudiensammlung 47 review-article 43
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Language
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English 21,004 German 5,107 Undetermined 1,788 French 106 Spanish 45 Polish 43 Russian 34 Hungarian 27 Dutch 16 Italian 15 Portuguese 14 Swedish 11 Ukrainian 11 Lithuanian 7 Czech 6 Romanian 6 Slovak 5 Bulgarian 3 Danish 3 Indonesian 3 Serbian 3 Croatian 2 Turkish 2 Valencian 1 Finnish 1 Kazakh 1 Macedonian 1 Slovenian 1
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Author
All
Kotler, Philip 97 Bruhn, Manfred 86 Homburg, Christian 67 Lombardi, Michele 64 Meffert, Heribert 62 Sheth, Jagdish N. 49 Pepels, Werner 48 Serrano, Roberto 44 Keller, Kevin Lane 41 Kumar, V. 38 Esch, Franz-Rudolf 36 Kitchen, Philip J. 35 Kirchgeorg, Manfred 34 Wiedmann, Klaus-Peter 33 Yoshihara, Naoki 33 Bauer, Hans H. 32 Vrontis, Demetris 32 Backhaus, Klaus 30 Albers, Sönke 29 Korpela, Ville 29 Tomczak, Torsten 29 Piercy, Nigel 28 Hinson, Robert 27 Kerin, Roger A. 27 Kleinaltenkamp, Michael 27 Di Benedetto, C. Anthony 26 Lindgreen, Adam 26 Berndt, Ralph 25 Burmann, Christoph 25 Kuß, Alfred 25 O'Cass, Aron 25 Pauwels, Koen 25 Schultz, Don E. 25 Varadarajan, Rajan 25 Ferrell, O. C. 24 Balmer, John M. T. 23 Hult, G. Tomas M. 23 Kunimoto, Takashi 23 Melewar, T. C. 23 Rajagopal 23
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Institution
All
International Monetary Fund (IMF) 209 International Monetary Fund 134 Springer Fachmedien Wiesbaden 63 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 62 American Marketing Association 61 Mathematica Policy Research 58 Bank of Canada 24 IGI Global 22 Europäische Kommission / Generalsekretariat 21 Books on Demand GmbH <Norderstedt> 20 HAL 20 Cowles Foundation for Research in Economics, Yale University 18 European Society for Opinion and Marketing Research 17 Fördergesellschaft Marketing an der Universität Augsburg 14 Departament d'Economia i Història Econòmica, Universitat Autònoma de Barcelona 13 EconWPA 13 European Central Bank 13 National Bureau of Economic Research 13 Verlag Dr. Kovač 12 Verlag Franz Vahlen 12 Haufe-Lexware GmbH & Co. KG 11 Instituto Valenciano de Investigaciones Económicas (IVIE) 11 UNICEF Innocenti Research Centre 10 C.E.P.R. Discussion Papers 9 CESifo 9 Edward Elgar Publishing 9 Institute of Economic Research, Hitotsubashi University 9 NetLibrary, Inc 9 OECD 9 ARENA 8 De Gruyter Oldenbourg 8 Duncker & Humblot 8 Europäische Kommission 8 Springer-Verlag GmbH 8 Tilburg University, Center for Economic Research 8 eSocialSciences 8 American Management Association 7 Chartered Institute of Marketing 7 European Commission / Directorate-General for Economic and Financial Affairs 7 Fachhochschule Reutlingen / European School of Business 7
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Published in...
All
Journal of business research : JBR 423 Industrial marketing management : the international journal for industrial and high-tech firms 298 SpringerLink / Bücher 221 Journal of strategic marketing 211 Europäische Hochschulschriften / 5 151 European journal of marketing : EJM 141 Journal of marketing management : MM 141 Journal of marketing communications 135 Journal of the Academy of Marketing Science 133 IMF Staff Country Reports 127 Journal of marketing 120 Journal of retailing and consumer services 113 The journal of business & industrial marketing 113 Marketing intelligence & planning 107 Gabler Edition Wissenschaft 86 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 82 Springer eBook Collection 77 Business horizons 72 IMF Working Papers 70 The journal of brand management : an international journal 70 Total quality management & business excellence : an official journal of the European Society for Organisational Excellence 70 Management science : journal of the Institute for Operations Research and the Management Sciences 67 International journal of business information systems : IJBIS 66 The journal of product & brand management 66 International Journal of Operations & Production Management 63 The TQM Magazine 62 Asia Pacific journal of marketing and logistics 60 MPRA Paper 60 Lehrbuch 59 Mathematica Policy Research Reports 58 International journal of production economics 54 International journal of production research 54 The marketing review 54 European research studies 52 Marketing science 52 International marketing review 51 Journal of marketing research : JMR 51 Psychology & marketing 51 International journal of technology marketing : IJTMkt 50 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 49
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Source
All
ECONIS (ZBW) 24,458 RePEc 1,926 Other ZBW resources 723 EconStor 463 USB Cologne (EcoSocSci) 349 BASE 226 ArchiDok 26 USB Cologne (business full texts) 9
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Showing 11 - 20 of 28,180
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Bayesian implementation, efficiency, and independence classes
Aspremont, Claude d'; Crémer, Jacques - 2025
Persistent link: https://www.econbiz.de/10015323755
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SDMX adoption and use of open source tools
Bogdanova, Bilyana (contributor); Buffett, Brian (contributor) - Bank für Internationalen Zahlungsausgleich / Irving … - 2025
Persistent link: https://www.econbiz.de/10015273106
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The role of institutional isomorphism in explaining the voluntary IFRS adoption
Giner Inchausti, Begoña; Merello, Paloma; Nakamura, Miho; … - In: Revista de Contabilidad 28 (2025) 1, pp. 18-31
Persistent link: https://www.econbiz.de/10015396473
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Adaptation, experimentation or conservation? : the use of differentiated implementation under the energy efficiency directive
Hoppe, Alexander; Hübner, Michael; Princen, Sebastiaan; … - 2025
Persistent link: https://www.econbiz.de/10015399015
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Implementing FPIC Stakeholder Engagement in Geothermal Projects
World Bank - 2025
Indonesia has enormous potential and challenges in terms of development and renewable energy. Significant developments will necessitate using new energy sources such as solar, water, wind, and geothermal. However, renewable energy production and transition affect, and are affected by, the...
Persistent link: https://www.econbiz.de/10015372304
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Success factors and development areas for the implementation of Generative AI in companies
Meyer, Julian Anton - In: Junior management science 10 (2025) 1, pp. 1-23
, and these insights will be translated into a hands-on implementation framework for companies. …
Persistent link: https://www.econbiz.de/10015330756
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AI in action: beyond experimentation to transform industry : transformation of industries in the age of AI
Basso, Maria; Capaccio, Federico; Hoang, Jill; White … - Weltwirtschaftsforum - 2025
Persistent link: https://www.econbiz.de/10015325961
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Robust implementation with costly information
Di Pei, Harry; Strulovici, Bruno - 2025
Persistent link: https://www.econbiz.de/10015359419
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Safe implementation
Gavan, Malachy James; Penta, Antonio - 2022
Persistent link: https://www.econbiz.de/10013411400
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The implications of the implementation style and middle management efforts in strategy management implementation and public organisational performance
Kombate, Bienmali; Kouadio, Konan Richard - In: Asian Academy of Management journal 27 (2022) 1, pp. 199-235
Strategy management implementation (SMI) in developing countries studies is becoming an exciting topic; however, there … limited empirical consideration. This paper examined the implication of the implementation style and middle management efforts … reform program implementation opted for M1 will likely strand and decrease performance. …
Persistent link: https://www.econbiz.de/10013440323
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