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Search: subject:"implementation"
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Marketing management
18,717
Marketingmanagement
18,716
Implementation
5,069
Marketing
4,573
Consumer behaviour
3,700
Konsumentenverhalten
3,698
Einführung
3,352
Theorie
3,008
Theory
2,980
Relationship marketing
2,454
Beziehungsmarketing
2,452
Deutschland
2,183
Germany
2,129
Brand management
1,849
Markenführung
1,849
Online-Marketing
1,716
Internet marketing
1,677
Strategisches Management
1,656
Strategic management
1,404
Unternehmenserfolg
1,271
Firm performance
1,269
Social Web
1,259
Social web
1,259
SME
1,201
KMU
1,190
Innovation
1,172
USA
1,031
United States
978
Erfolgsfaktor
909
Markenartikel
900
Brand
897
Markenimage
893
Brand image
889
Success factor
869
Internationales Marketing
822
Marktforschung
813
Werbung
813
International marketing
812
Innovationsmanagement
766
Advertising
765
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Online availability
All
Undetermined
7,977
Free
5,342
CC license
407
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Article
17,045
Book / Working Paper
10,956
Other
118
Journal
61
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Article in journal
11,937
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11,937
Aufsatz im Buch
2,999
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2,999
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1,773
Non-commercial literature
1,773
Hochschulschrift
1,529
Thesis
1,274
Working Paper
1,250
Arbeitspapier
973
Collection of articles of several authors
761
Sammelwerk
761
Lehrbuch
715
Case study
652
Fallstudie
652
Textbook
607
Bibliografie enthalten
593
Bibliography included
593
research-article
457
Aufsatzsammlung
434
Konferenzschrift
245
Ratgeber
208
Guidebook
189
Article
153
Conference proceedings
151
Dissertation u.a. Prüfungsschriften
135
Reprint
131
Conference paper
117
Konferenzbeitrag
117
Glossar enthalten
103
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103
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92
Handbuch
92
case-report
74
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58
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English
21,004
German
5,107
Undetermined
1,788
French
106
Spanish
45
Polish
43
Russian
34
Hungarian
27
Dutch
16
Italian
15
Portuguese
14
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11
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11
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7
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6
Romanian
6
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5
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3
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3
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3
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3
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2
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2
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1
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1
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Author
All
Kotler, Philip
97
Bruhn, Manfred
86
Homburg, Christian
67
Lombardi, Michele
64
Meffert, Heribert
62
Sheth, Jagdish N.
49
Pepels, Werner
48
Serrano, Roberto
44
Keller, Kevin Lane
41
Kumar, V.
38
Esch, Franz-Rudolf
36
Kitchen, Philip J.
35
Kirchgeorg, Manfred
34
Wiedmann, Klaus-Peter
33
Yoshihara, Naoki
33
Bauer, Hans H.
32
Vrontis, Demetris
32
Backhaus, Klaus
30
Albers, Sönke
29
Korpela, Ville
29
Tomczak, Torsten
29
Piercy, Nigel
28
Hinson, Robert
27
Kerin, Roger A.
27
Kleinaltenkamp, Michael
27
Di Benedetto, C. Anthony
26
Lindgreen, Adam
26
Berndt, Ralph
25
Burmann, Christoph
25
Kuß, Alfred
25
O'Cass, Aron
25
Pauwels, Koen
25
Schultz, Don E.
25
Varadarajan, Rajan
25
Ferrell, O. C.
24
Balmer, John M. T.
23
Hult, G. Tomas M.
23
Kunimoto, Takashi
23
Melewar, T. C.
23
Rajagopal
23
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International Monetary Fund (IMF)
209
International Monetary Fund
134
Springer Fachmedien Wiesbaden
63
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
62
American Marketing Association
61
Mathematica Policy Research
58
Bank of Canada
24
IGI Global
22
Europäische Kommission / Generalsekretariat
21
Books on Demand GmbH <Norderstedt>
20
HAL
20
Cowles Foundation for Research in Economics, Yale University
18
European Society for Opinion and Marketing Research
17
Fördergesellschaft Marketing an der Universität Augsburg
14
Departament d'Economia i Història Econòmica, Universitat Autònoma de Barcelona
13
EconWPA
13
European Central Bank
13
National Bureau of Economic Research
13
Verlag Dr. Kovač
12
Verlag Franz Vahlen
12
Haufe-Lexware GmbH & Co. KG
11
Instituto Valenciano de Investigaciones Económicas (IVIE)
11
UNICEF Innocenti Research Centre
10
C.E.P.R. Discussion Papers
9
CESifo
9
Edward Elgar Publishing
9
Institute of Economic Research, Hitotsubashi University
9
NetLibrary, Inc
9
OECD
9
ARENA
8
De Gruyter Oldenbourg
8
Duncker & Humblot
8
Europäische Kommission
8
Springer-Verlag GmbH
8
Tilburg University, Center for Economic Research
8
eSocialSciences
8
American Management Association
7
Chartered Institute of Marketing
7
European Commission / Directorate-General for Economic and Financial Affairs
7
Fachhochschule Reutlingen / European School of Business
7
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Published in...
All
Journal of business research : JBR
423
Industrial marketing management : the international journal for industrial and high-tech firms
298
SpringerLink / Bücher
221
Journal of strategic marketing
211
Europäische Hochschulschriften / 5
151
European journal of marketing : EJM
141
Journal of marketing management : MM
141
Journal of marketing communications
135
Journal of the Academy of Marketing Science
133
IMF Staff Country Reports
127
Journal of marketing
120
Journal of retailing and consumer services
113
The journal of business & industrial marketing
113
Marketing intelligence & planning
107
Gabler Edition Wissenschaft
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
82
Springer eBook Collection
77
Business horizons
72
IMF Working Papers
70
The journal of brand management : an international journal
70
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
70
Management science : journal of the Institute for Operations Research and the Management Sciences
67
International journal of business information systems : IJBIS
66
The journal of product & brand management
66
International Journal of Operations & Production Management
63
The TQM Magazine
62
Asia Pacific journal of marketing and logistics
60
MPRA Paper
60
Lehrbuch
59
Mathematica Policy Research Reports
58
International journal of production economics
54
International journal of production research
54
The marketing review
54
European research studies
52
Marketing science
52
International marketing review
51
Journal of marketing research : JMR
51
Psychology & marketing
51
International journal of technology marketing : IJTMkt
50
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
49
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Source
All
ECONIS (ZBW)
24,458
RePEc
1,926
Other ZBW resources
723
EconStor
463
USB Cologne (EcoSocSci)
349
BASE
226
ArchiDok
26
USB Cologne (business full texts)
9
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71
The influence of customer-vendor communication and power relations on successful
implementation
of Enterprise Resource Planning (ERP) : the mediation role of ERP fit
Elly, Tumsifu
;
Wilson, Victor
- In:
Business management review : journal of the University …
25
(
2022
)
2
,
pp. 112-133
Persistent link: https://www.econbiz.de/10013539090
Saved in:
72
The art of holistic digitalisation : a meta-view on strategy, transformation,
implementation
, and maturity
Schallmo, Daniel
;
Williams, Christopher A.
;
Tidd, Joe
- In:
International journal of innovation management : IJIM
26
(
2022
)
3
,
pp. 1-34
Persistent link: https://www.econbiz.de/10013463247
Saved in:
73
If you cannot fly, then run : a model of BIM
implementation
taxonomies and thresholds
Olugboyega, Oluseye
;
Oseghale, Godwin Ehis
;
Aigbavboa, …
- In:
International journal of information technology and …
23
(
2024
)
1
,
pp. 64-88
Persistent link: https://www.econbiz.de/10015064846
Saved in:
74
Digital technology
implementation
: the mediating role of the duality of digital technology affordance in open innovation practices
Liu, Qian
;
Chen, Jinliang
;
Li, Zifeng
- In:
Journal of engineering and technology management : JET-M
73
(
2024
),
pp. 1-23
Persistent link: https://www.econbiz.de/10015065163
Saved in:
75
Digital transformation in food supply chains : an
implementation
framework
Wang, Shiyi
;
Ghadge, Abhijeet
;
Aktas, Emel
- In:
Supply chain management
29
(
2024
)
2
,
pp. 328-350
Persistent link: https://www.econbiz.de/10014492070
Saved in:
76
Appraising and overcoming the barriers of RFID
implementation
in a process industry in New Zealand
Roy, Supriya
;
Roy, Ram Naresh
- In:
International journal of intelligent enterprise
11
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014442695
Saved in:
77
Cleaner production practices,
implementation
concerns and measurement : a systematic literature review
Borges, Thyago de Melo Duarte
;
Ganga, Gilberto Miller Devós
- In:
Corporate social responsibility and environmental management
31
(
2024
)
3
,
pp. 2402-2423
Persistent link: https://www.econbiz.de/10014531368
Saved in:
78
Investigating the relationship between KM
implementation
capability and TQM : a Greek public sector case study
Xanthopoulou, Styliani
;
Tsiotras, George
;
Kessopoulou, …
- In:
Total quality management & business excellence
35
(
2024
)
1/2
,
pp. 202-225
Persistent link: https://www.econbiz.de/10014513349
Saved in:
79
Enablers of artificial intelligence adoption and
implementation
in production systems
Merhi, Mohammad I.
;
Harfouche, Antoine
- In:
International journal of production research
62
(
2024
)
15
,
pp. 5457-5471
Persistent link: https://www.econbiz.de/10015053698
Saved in:
80
Implementing ERP with maintenance and support in mind : exploring the efficacy of application management services for the post-
implementation
phase
Bradford, Marianne
;
Bucy, Robert A.
;
Adıvar, Murat
- In:
The journal of information systems : JIS ; a semiannual …
38
(
2024
)
2
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014633218
Saved in:
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