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  • Search: subject:"implementation"
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Year of publication
Subject
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Marketing management 19,240 Marketingmanagement 19,239 Implementation 5,141 Marketing 4,768 Consumer behaviour 3,863 Konsumentenverhalten 3,861 Einführung 3,413 Theorie 3,054 Theory 3,026 Relationship marketing 2,544 Beziehungsmarketing 2,542 Deutschland 2,193 Germany 2,139 Brand management 1,940 Markenführung 1,940 Online-Marketing 1,831 Internet marketing 1,792 Strategisches Management 1,692 Strategic management 1,440 Social Web 1,347 Social web 1,347 Unternehmenserfolg 1,308 Firm performance 1,306 SME 1,241 KMU 1,230 Innovation 1,222 USA 1,035 United States 980 Markenartikel 947 Brand 944 Markenimage 944 Brand image 939 Erfolgsfaktor 917 Success factor 876 Internationales Marketing 848 Werbung 840 International marketing 838 Marktforschung 835 Innovationsmanagement 794 Werbewirkung 792
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Online availability
All
Undetermined 8,376 Free 5,543 CC license 488
Type of publication
All
Article 17,655 Book / Working Paper 11,052 Other 118 Journal 60
Type of publication (narrower categories)
All
Article in journal 12,303 Aufsatz in Zeitschrift 12,303 Aufsatz im Buch 3,018 Book section 3,018 Graue Literatur 1,799 Non-commercial literature 1,799 Hochschulschrift 1,532 Thesis 1,274 Working Paper 1,268 Arbeitspapier 990 Collection of articles of several authors 761 Sammelwerk 761 Lehrbuch 723 Case study 652 Fallstudie 652 Textbook 611 Bibliografie enthalten 593 Bibliography included 593 research-article 457 Aufsatzsammlung 454 Konferenzschrift 247 Ratgeber 207 Guidebook 188 Article 179 Conference proceedings 151 Dissertation u.a. Prüfungsschriften 135 Reprint 131 Conference paper 123 Konferenzbeitrag 123 Glossar enthalten 104 Glossary included 104 Handbook 92 Handbuch 92 case-report 74 Amtsdruckschrift 58 Government document 58 Collection of articles written by one author 48 Sammlung 48 Fallstudiensammlung 47 review-article 43
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Language
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English 21,689 German 5,125 Undetermined 1,788 French 106 Spanish 46 Polish 43 Russian 34 Hungarian 27 Italian 16 Dutch 16 Portuguese 14 Swedish 11 Ukrainian 11 Lithuanian 7 Czech 6 Romanian 6 Slovak 5 Bulgarian 3 Danish 3 Indonesian 3 Serbian 3 Croatian 2 Turkish 2 Valencian 1 Finnish 1 Kazakh 1 Macedonian 1 Slovenian 1
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Author
All
Kotler, Philip 99 Bruhn, Manfred 87 Homburg, Christian 67 Lombardi, Michele 65 Meffert, Heribert 62 Sheth, Jagdish N. 49 Pepels, Werner 48 Serrano, Roberto 44 Keller, Kevin Lane 41 Kumar, V. 40 Esch, Franz-Rudolf 36 Kitchen, Philip J. 36 Kirchgeorg, Manfred 34 Wiedmann, Klaus-Peter 33 Yoshihara, Naoki 33 Bauer, Hans H. 32 Vrontis, Demetris 32 Backhaus, Klaus 30 Korpela, Ville 30 Albers, Sönke 29 Tomczak, Torsten 29 Kerin, Roger A. 28 Piercy, Nigel 28 Kleinaltenkamp, Michael 27 Lindgreen, Adam 27 Schultz, Don E. 27 Berndt, Ralph 26 Di Benedetto, C. Anthony 26 Hinson, Robert 26 Varadarajan, Rajan 26 Burmann, Christoph 25 Hanssens, Dominique M. 25 Kuß, Alfred 25 O'Cass, Aron 25 Pauwels, Koen 25 Shankar, Venkatesh 25 Ferrell, O. C. 24 Kunimoto, Takashi 24 Rajagopal 24 Balmer, John M. T. 23
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Institution
All
International Monetary Fund (IMF) 209 International Monetary Fund 134 Springer Fachmedien Wiesbaden 63 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 62 American Marketing Association 61 Mathematica Policy Research 58 Bank of Canada 24 IGI Global 22 Europäische Kommission / Generalsekretariat 21 Books on Demand GmbH <Norderstedt> 20 HAL 20 Cowles Foundation for Research in Economics, Yale University 18 European Society for Opinion and Marketing Research 17 Fördergesellschaft Marketing an der Universität Augsburg 14 Verlag Dr. Kovač 14 Departament d'Economia i Història Econòmica, Universitat Autònoma de Barcelona 13 EconWPA 13 European Central Bank 13 National Bureau of Economic Research 13 Verlag Franz Vahlen 13 European Commission / Directorate-General for Economic and Financial Affairs 12 Haufe-Lexware GmbH & Co. KG 11 Instituto Valenciano de Investigaciones Económicas (IVIE) 11 Edward Elgar Publishing 10 UNICEF Innocenti Research Centre 10 C.E.P.R. Discussion Papers 9 CESifo 9 De Gruyter Oldenbourg 9 Institute of Economic Research, Hitotsubashi University 9 NetLibrary, Inc 9 OECD 9 ARENA 8 Duncker & Humblot 8 Europäische Kommission 8 Springer-Verlag GmbH 8 Tilburg University, Center for Economic Research 8 eSocialSciences 8 American Management Association 7 Chartered Institute of Marketing 7 Fachhochschule Reutlingen / European School of Business 7
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Published in...
All
Journal of business research : JBR 448 Industrial marketing management : the international journal for industrial and high-tech firms 301 SpringerLink / Bücher 223 Journal of strategic marketing 212 Europäische Hochschulschriften / 5 151 Journal of the Academy of Marketing Science 143 European journal of marketing : EJM 142 Journal of marketing management : MM 141 Journal of marketing communications 138 IMF Staff Country Reports 127 Journal of retailing and consumer services 127 Journal of marketing 126 The journal of business & industrial marketing 113 Marketing intelligence & planning 112 Total quality management & business excellence 98 Gabler Edition Wissenschaft 86 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 86 Springer eBook Collection 77 Management science : journal of the Institute for Operations Research and the Management Sciences 75 Business horizons 74 The journal of brand management : an international journal 71 IMF Working Papers 70 Cogent business & management 69 International journal of business information systems : IJBIS 69 The journal of product & brand management 67 International Journal of Operations & Production Management 63 The TQM Magazine 62 Asia Pacific journal of marketing and logistics 60 International marketing review 60 MPRA Paper 60 Lehrbuch 59 Mathematica Policy Research Reports 58 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 56 Psychology & marketing 56 International journal of production economics 55 International journal of production research 54 The marketing review 54 International journal of technology marketing : IJTMkt 53 Journal of marketing research : JMR 53 Marketing science 53
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Source
All
ECONIS (ZBW) 25,132 RePEc 1,926 Other ZBW resources 723 EconStor 494 USB Cologne (EcoSocSci) 349 BASE 226 ArchiDok 26 USB Cologne (business full texts) 9
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Showing 1 - 10 of 28,885
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Safe implementation in mixed nash equilibrium
Chopra, Anand; Gavan, Malachy James; Penta, Antonio - 2025
Persistent link: https://www.econbiz.de/10015437702
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Safe implementation in mixed nash equilibrium
Chopra, Anand; Gavan, Malachy James; Penta, Antonio - 2025
Persistent link: https://www.econbiz.de/10015439374
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Implementing PBC as a procurement strategy in the public sector : understanding strategy-structure fit
Molitoris, Cornelia; Glas, Andreas; Eßig, Michael - In: Journal of purchasing and supply management 31 (2025) 3, pp. 1-15
Persistent link: https://www.econbiz.de/10015453666
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Street-level bureaucrats as policymakers in the implementation of information system in social services
Rossi, Paula; Tuurnas, Sanna; Stenvall, Jari - In: Public management review 27 (2025) 3, pp. 702-721
Persistent link: https://www.econbiz.de/10015373988
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Institutional logics and the adoption and implementation of remote patient monitoring
Hidefjäll, Patrik; Laurell, Hélène; Johansson, Jeaneth; … - In: Innovation: organization & management : IOM 27 (2025) 1, pp. 96-115
Persistent link: https://www.econbiz.de/10015338251
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Integrating individual and organizational perspectives : a TAM-TOE framework for ISO 27037 adoption in Malaysian government digital forensics agencies
Sairul Izwan Safie; Muzafar Zulkifli; Sapry, Hairul … - In: Journal of open innovation : technology, market, and … 11 (2025) 3, pp. 1-21
acceptance through organizational readiness to actual implementation behaviors. Results demonstrate the complementary roles of … acceptance and implementation outcomes. The findings provide both theoretical advancement and practical insights for policymakers … and practitioners, offering evidence-based guidance for developing targeted implementation strategies that address both …
Persistent link: https://www.econbiz.de/10015471499
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Job crafting in the context of enterprise system implementations
Chan, Frank K. Y.; Thong, James Y. L.; Venkatesh, Viswanath - In: Journal of management information systems : JMIS 42 (2025) 2, pp. 564-598
Persistent link: https://www.econbiz.de/10015533930
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Marketing strategy implementation : why is it so hard?
Morgan, Neil A.; Menon, Ajay; Jaworski, Bernard J.; … - In: Journal of business research : JBR 190 (2025), pp. 1-18
Persistent link: https://www.econbiz.de/10015419787
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The impact of ambidexterity on robotic process automation implementation strategy in service enterprises
Sliż, Piotr; Siciński, Jędrzej; Jackowska, Beata - In: Future business journal 10 (2024) 1, pp. 1-10
study is to address the lack of research on the implementation strategy of RPA in the context of ambidexterity, i … aims to identify the key factors supporting the implementation of RPA in the context of ambidexterity, using an empirical … statistical analysis. The paper highlights the stimulating role of the ambidexterity concept in RPA implementation projects and …
Persistent link: https://www.econbiz.de/10015411166
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Examining the impact of international financial reporting standards adoption on financial reporting quality of multinational companies
Johri, Amar - In: International Journal of Financial Studies : open … 12 (2024) 4, pp. 1-23
hypotheses. The results indicate a significantly positive influence of perceived benefits, perceived ease of implementation, and …
Persistent link: https://www.econbiz.de/10015338210
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