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  • Search: subject:"implementation"
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Year of publication
Subject
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Marketingmanagement 14,821 Marketing management 14,820 Implementation 3,738 Marketing 2,884 Theorie 2,623 Theory 2,592 Einführung 2,577 Consumer behaviour 2,188 Konsumentenverhalten 2,188 Deutschland 2,065 Germany 2,013 Beziehungsmarketing 1,712 Relationship marketing 1,712 USA 1,454 United States 1,417 Strategisches Management 1,274 Brand management 1,164 Markenführung 1,164 Strategic management 1,050 Unternehmenserfolg 1,009 Firm performance 1,007 Online-Marketing 928 SME 915 KMU 907 Innovation 902 Internet marketing 899 Erfolgsfaktor 786 Success factor 747 implementation 688 Internationales Marketing 664 International marketing 660 Marktforschung 639 Innovationsmanagement 605 Innovation management 582 Social Web 577 Social web 577 Werbung 561 Market research 539 Advertising 515 Markenimage 511
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Online availability
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Undetermined 4,675 Free 3,723
Type of publication
All
Article 12,943 Book / Working Paper 9,194 Other 118 Journal 49
Type of publication (narrower categories)
All
Article in journal 9,102 Aufsatz in Zeitschrift 9,102 Aufsatz im Buch 2,664 Book section 2,664 Graue Literatur 1,632 Non-commercial literature 1,632 Hochschulschrift 1,472 Thesis 1,271 Working Paper 1,140 Arbeitspapier 888 Collection of articles of several authors 747 Sammelwerk 747 Lehrbuch 672 Case study 652 Fallstudie 652 Textbook 601 Bibliografie enthalten 589 Bibliography included 589 Aufsatzsammlung 305 Konferenzschrift 215 Ratgeber 205 Guidebook 189 Conference proceedings 148 Dissertation u.a. Prüfungsschriften 135 Reprint 125 Glossar enthalten 100 Glossary included 100 Handbook 90 Handbuch 90 Article 86 Conference paper 82 Konferenzbeitrag 82 Amtsdruckschrift 59 Government document 59 Collection of articles written by one author 46 Sammlung 46 Fallstudiensammlung 36 Bibliografie 30 Company information 30 Firmeninformation 30
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Language
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English 15,382 German 4,865 Undetermined 1,791 French 100 Polish 43 Spanish 41 Russian 32 Hungarian 27 Dutch 16 Italian 15 Swedish 11 Ukrainian 11 Portuguese 9 Lithuanian 7 Czech 6 Romanian 6 Slovak 5 Bulgarian 3 Danish 3 Croatian 2 Indonesian 2 Serbian 2 Turkish 2 Valencian 1 Finnish 1 Kazakh 1 Macedonian 1 Slovenian 1
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Author
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Kotler, Philip 80 Bruhn, Manfred 78 Homburg, Christian 64 Meffert, Heribert 60 Lombardi, Michele 51 Pepels, Werner 45 Serrano, Roberto 41 Sheth, Jagdish N. 41 Kumar, V. 37 Keller, Kevin Lane 35 Kirchgeorg, Manfred 33 Wiedmann, Klaus-Peter 33 Yoshihara, Naoki 33 Bauer, Hans H. 31 Esch, Franz-Rudolf 30 Backhaus, Klaus 29 Vrontis, Demetris 28 Kerin, Roger A. 27 Tomczak, Torsten 27 Albers, Sönke 26 Kitchen, Philip J. 26 Kleinaltenkamp, Michael 26 Fehr, Ernst 25 O'Cass, Aron 25 Piercy, Nigel 25 Berndt, Ralph 24 Burmann, Christoph 24 Kuß, Alfred 24 Melewar, T. C. 22 Varadarajan, Rajan 22 Wilkening, Tom 22 Diller, Hermann 21 Hartley, Steven W. 21 Hinson, Robert 21 Korpela, Ville 21 Morgan, Neil A. 21 Schultz, Don E. 21 Armstrong, Gary 20 Balmer, John M. T. 20 Fantapié Altobelli, Claudia 20
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Institution
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International Monetary Fund (IMF) 209 International Monetary Fund 134 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 62 Springer Fachmedien Wiesbaden 61 Mathematica Policy Research 58 American Marketing Association 57 Bank of Canada 24 Europäische Kommission / Generalsekretariat 21 Books on Demand GmbH <Norderstedt> 20 HAL 20 Cowles Foundation for Research in Economics, Yale University 18 IGI Global 18 European Society for Opinion and Marketing Research 15 Fördergesellschaft Marketing an der Universität Augsburg 14 OECD 14 Departament d'Economia i Història Econòmica, Universitat Autònoma de Barcelona 13 EconWPA 13 European Central Bank 12 Instituto Valenciano de Investigaciones Económicas (IVIE) 11 Verlag Dr. Kovač 11 National Bureau of Economic Research 10 UNICEF Innocenti Research Centre 10 Verlag Franz Vahlen 10 C.E.P.R. Discussion Papers 9 CESifo 9 Institute of Economic Research, Hitotsubashi University 9 NetLibrary, Inc 9 ARENA 8 Haufe-Lexware GmbH & Co. KG 8 Springer-Verlag GmbH 8 Tilburg University, Center for Economic Research 8 eSocialSciences 8 Chartered Institute of Marketing 7 Fachhochschule Reutlingen / European School of Business 7 Harvard Graduate School of Business Administration 7 Information Resources Management Association 7 Institut für Volkswirtschaftslehre, Wirtschaftswissenschaftliche Fakutät 7 Institute for the Study of Labor (IZA) 7 Robert Schuman Centre for Advanced Studies (RSCAS), European University Institute 7 Shaker Verlag 7
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Published in...
All
Journal of business research : JBR 311 Industrial marketing management : the international journal for industrial and high-tech firms 227 Journal of strategic marketing 178 Europäische Hochschulschriften / 5 151 European journal of marketing : EJM 131 IMF Staff Country Reports 127 Journal of marketing management : MM 124 Journal of the Academy of Marketing Science 107 Journal of marketing communications 97 Journal of marketing 96 The journal of business & industrial marketing 90 SpringerLink / Bücher 87 Gabler Edition Wissenschaft 86 Marketing intelligence & planning 82 Springer eBook Collection 77 IMF Working Papers 70 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 67 Journal of retailing and consumer services 67 Total quality management & business excellence : an official journal of the European Society for Organisational Excellence 65 Management science : journal of the Institute for Operations Research and the Management Sciences 63 MPRA Paper 60 Mathematica Policy Research Reports 58 The journal of brand management : an international journal 57 Business horizons 53 Lehrbuch 48 The marketing review 48 Journal of economic theory 45 Springer eBook Collection / Business and Economics 45 International journal of business information systems : IJBIS 44 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 43 Working Paper 43 International journal of enterprise information systems : an official publication of the Information Resources Management Association 42 Journal of business ethics : JOBE 42 Jahrbuch der Absatz- und Verbrauchsforschung 41 Journal of marketing research : JMR 41 Marketing : ZFP ; journal of research and management 41 Asia Pacific journal of marketing and logistics 40 International journal of technology marketing : IJTMkt 40 Journal of advertising research 40 Journal of business economics : JBE 40
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Source
All
ECONIS (ZBW) 19,370 RePEc 1,926 EconStor 360 USB Cologne (EcoSocSci) 349 BASE 218 Other ZBW resources 46 ArchiDok 26 USB Cologne (business full texts) 9
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Showing 1 - 10 of 22,304
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The implications of the implementation style and middle management efforts in strategy management implementation and public organisational performance
Kombate, Bienmali; Kouadio, Konan Richard - In: Asian Academy of Management journal 27 (2022) 1, pp. 199-235
Strategy management implementation (SMI) in developing countries studies is becoming an exciting topic; however, there … limited empirical consideration. This paper examined the implication of the implementation style and middle management efforts … reform program implementation opted for M1 will likely strand and decrease performance. …
Persistent link: https://www.econbiz.de/10013440323
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Safe implementation
Gavan, Malachy James; Penta, Antonio - 2022
Persistent link: https://www.econbiz.de/10013411400
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The strategy implementation process as perceived by different hierarchical levels : the experience of large Croatian enterprises
Ivančić, Valentina; Jelenc, Lara; Mencer, Ivan - In: Journal of entrepreneurship, management and innovation … 17 (2021) 2, pp. 99-124
Persistent link: https://www.econbiz.de/10012621173
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Bought in? : the contingent effect of stakeholder support upon strategic implementation success in American municipalities
Mitchell, David - In: Public management review 24 (2022) 5, pp. 773-798
Persistent link: https://www.econbiz.de/10013190379
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The art of holistic digitalisation : a meta-view on strategy, transformation, implementation, and maturity
Schallmo, Daniel; Williams, Christopher A.; Tidd, Joseph - In: International journal of innovation management : IJIM 26 (2022) 3, pp. 1-34
Persistent link: https://www.econbiz.de/10013463247
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Exploring the process of management system implementation : a case of Six Sigma
De Mast, Jeroen; Lameijer, Bart A.; Linderman, Kevin; … - In: International journal of operations & production management 42 (2022) 13, pp. 1-24
Persistent link: https://www.econbiz.de/10013531121
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Effective innovation implementation : a mixed method study
Schneider, Malte Hans Georg; Hofmeister, Johannes; … - In: International journal of innovation management : IJIM 26 (2022) 6, pp. 1-36
Persistent link: https://www.econbiz.de/10013464127
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Modeling the critical success factors for business intelligence implementation : an ISM approach
Chaudhry, Kanika; Dhingra, Sanjay - In: International journal of business intelligence research … 12 (2021) 2, pp. 1-21
Persistent link: https://www.econbiz.de/10012614733
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Framing static and dynamic time-periods through the teleological lens in the implementation process of enterprise resource planning
Rodríguez, Rocío; Otero-Neira, Carmen; Svensson, Göran - In: Journal of business-to-business marketing 28 (2021) 4, pp. 395-420
Persistent link: https://www.econbiz.de/10012802199
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Prioritized solutions for overcoming barriers when implementing lean in the healthcare supply chain : a Saudi perspective
Almutairi, Abdulaziz M.; Almanei, Mohammed; Al-Ashaab, Ahmed - In: Logistics 5 (2021) 1/9, pp. 1-16
face when implementing lean. An in-depth review of existing barriers for lean implementation in healthcare supply chain is …' opinion. The paper enhances the body of knowledge for the successful implementation of lean in a hospital setting. …
Persistent link: https://www.econbiz.de/10012488546
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