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  • Search: subject:"implementation"
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Year of publication
Subject
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Marketing management 18,749 Marketingmanagement 18,748 Implementation 5,077 Marketing 4,584 Consumer behaviour 3,710 Konsumentenverhalten 3,708 Einführung 3,360 Theorie 3,012 Theory 2,984 Relationship marketing 2,467 Beziehungsmarketing 2,465 Deutschland 2,183 Germany 2,129 Brand management 1,852 Markenführung 1,852 Online-Marketing 1,720 Internet marketing 1,681 Strategisches Management 1,658 Strategic management 1,406 Unternehmenserfolg 1,275 Firm performance 1,273 Social Web 1,262 Social web 1,262 SME 1,203 KMU 1,192 Innovation 1,179 USA 1,031 United States 978 Erfolgsfaktor 909 Markenartikel 903 Brand 900 Markenimage 895 Brand image 891 Success factor 869 Internationales Marketing 822 Marktforschung 815 Werbung 815 International marketing 812 Innovationsmanagement 771 Advertising 766
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Online availability
All
Undetermined 8,002 Free 5,363 CC license 413
Type of publication
All
Article 17,085 Book / Working Paper 10,968 Other 118 Journal 61
Type of publication (narrower categories)
All
Article in journal 11,969 Aufsatz in Zeitschrift 11,969 Aufsatz im Buch 3,004 Book section 3,004 Graue Literatur 1,776 Non-commercial literature 1,776 Hochschulschrift 1,529 Thesis 1,274 Working Paper 1,253 Arbeitspapier 976 Collection of articles of several authors 761 Sammelwerk 761 Lehrbuch 716 Case study 652 Fallstudie 652 Textbook 607 Bibliografie enthalten 593 Bibliography included 593 research-article 457 Aufsatzsammlung 437 Konferenzschrift 245 Ratgeber 208 Guidebook 189 Article 156 Conference proceedings 151 Dissertation u.a. Prüfungsschriften 135 Reprint 131 Conference paper 118 Konferenzbeitrag 118 Glossar enthalten 104 Glossary included 104 Handbook 92 Handbuch 92 case-report 74 Amtsdruckschrift 58 Government document 58 Collection of articles written by one author 48 Sammlung 48 Fallstudiensammlung 47 review-article 43
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Language
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English 21,052 German 5,110 Undetermined 1,788 French 106 Spanish 46 Polish 43 Russian 34 Hungarian 27 Dutch 16 Italian 15 Portuguese 14 Swedish 11 Ukrainian 11 Lithuanian 7 Czech 6 Romanian 6 Slovak 5 Bulgarian 3 Danish 3 Indonesian 3 Serbian 3 Croatian 2 Turkish 2 Valencian 1 Finnish 1 Kazakh 1 Macedonian 1 Slovenian 1
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Author
All
Kotler, Philip 97 Bruhn, Manfred 86 Homburg, Christian 67 Lombardi, Michele 64 Meffert, Heribert 62 Sheth, Jagdish N. 49 Pepels, Werner 48 Serrano, Roberto 44 Keller, Kevin Lane 41 Kumar, V. 38 Esch, Franz-Rudolf 36 Kitchen, Philip J. 35 Kirchgeorg, Manfred 34 Wiedmann, Klaus-Peter 33 Yoshihara, Naoki 33 Bauer, Hans H. 32 Vrontis, Demetris 32 Backhaus, Klaus 30 Albers, Sönke 29 Korpela, Ville 29 Tomczak, Torsten 29 Piercy, Nigel 28 Kerin, Roger A. 27 Kleinaltenkamp, Michael 27 Di Benedetto, C. Anthony 26 Hinson, Robert 26 Lindgreen, Adam 26 Schultz, Don E. 26 Berndt, Ralph 25 Burmann, Christoph 25 Kuß, Alfred 25 O'Cass, Aron 25 Pauwels, Koen 25 Varadarajan, Rajan 25 Ferrell, O. C. 24 Balmer, John M. T. 23 Hult, G. Tomas M. 23 Kunimoto, Takashi 23 Melewar, T. C. 23 Rajagopal 23
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Institution
All
International Monetary Fund (IMF) 209 International Monetary Fund 134 Springer Fachmedien Wiesbaden 63 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 62 American Marketing Association 61 Mathematica Policy Research 58 Bank of Canada 24 IGI Global 22 Europäische Kommission / Generalsekretariat 21 Books on Demand GmbH <Norderstedt> 20 HAL 20 Cowles Foundation for Research in Economics, Yale University 18 European Society for Opinion and Marketing Research 17 Fördergesellschaft Marketing an der Universität Augsburg 14 Departament d'Economia i Història Econòmica, Universitat Autònoma de Barcelona 13 EconWPA 13 European Central Bank 13 National Bureau of Economic Research 13 Verlag Dr. Kovač 12 Verlag Franz Vahlen 12 Haufe-Lexware GmbH & Co. KG 11 Instituto Valenciano de Investigaciones Económicas (IVIE) 11 UNICEF Innocenti Research Centre 10 C.E.P.R. Discussion Papers 9 CESifo 9 Edward Elgar Publishing 9 Institute of Economic Research, Hitotsubashi University 9 NetLibrary, Inc 9 OECD 9 ARENA 8 De Gruyter Oldenbourg 8 Duncker & Humblot 8 Europäische Kommission 8 Springer-Verlag GmbH 8 Tilburg University, Center for Economic Research 8 eSocialSciences 8 American Management Association 7 Chartered Institute of Marketing 7 European Commission / Directorate-General for Economic and Financial Affairs 7 Fachhochschule Reutlingen / European School of Business 7
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Published in...
All
Journal of business research : JBR 424 Industrial marketing management : the international journal for industrial and high-tech firms 298 SpringerLink / Bücher 221 Journal of strategic marketing 211 Europäische Hochschulschriften / 5 151 European journal of marketing : EJM 141 Journal of marketing management : MM 141 Journal of marketing communications 135 Journal of the Academy of Marketing Science 133 IMF Staff Country Reports 127 Journal of marketing 120 Journal of retailing and consumer services 113 The journal of business & industrial marketing 113 Marketing intelligence & planning 107 Gabler Edition Wissenschaft 86 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 82 Springer eBook Collection 77 Business horizons 72 IMF Working Papers 70 The journal of brand management : an international journal 70 Total quality management & business excellence : an official journal of the European Society for Organisational Excellence 70 Management science : journal of the Institute for Operations Research and the Management Sciences 69 International journal of business information systems : IJBIS 68 The journal of product & brand management 66 International Journal of Operations & Production Management 63 The TQM Magazine 62 Asia Pacific journal of marketing and logistics 60 MPRA Paper 60 Lehrbuch 59 Mathematica Policy Research Reports 58 International journal of production economics 54 International journal of production research 54 The marketing review 54 European research studies 52 Journal of marketing research : JMR 52 Marketing science 52 International marketing review 51 Psychology & marketing 51 International journal of technology marketing : IJTMkt 50 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 49
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Source
All
ECONIS (ZBW) 24,507 RePEc 1,926 Other ZBW resources 723 EconStor 466 USB Cologne (EcoSocSci) 349 BASE 226 ArchiDok 26 USB Cologne (business full texts) 9
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Showing 1 - 10 of 28,232
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Institutional logics and the adoption and implementation of remote patient monitoring
Hidefjäll, Patrik; Laurell, Hélène; Johansson, Jeaneth; … - 2025
Persistent link: https://www.econbiz.de/10015338251
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Street-level bureaucrats as policymakers in the implementation of information system in social services
Rossi, Paula; Tuurnas, Sanna; Stenvall, Jari - 2025
Persistent link: https://www.econbiz.de/10015373988
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A typology of challenges in the context of robotic process automation implementation projects
Kraus, Patrick; Fißler, Elias; Schlegel, Dennis - In: International journal of organizational analysis 32 (2024) 11, pp. 60-73
Persistent link: https://www.econbiz.de/10015205224
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A repeated cross-sectional study on the implementation of electronic medication management system
Kim, Eui Dong; Kuan, Kevin K. Y.; Vaghasiya, Milan Rasikbhai - In: Information technology and management 25 (2024) 1, pp. 33-50
Persistent link: https://www.econbiz.de/10014501036
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Strategies for digital entrepreneurship success : the role of digital implementation and dynamic capabilities
Berman, Tal; Schallmo, Daniel; Kraus, Sascha - 2024
Persistent link: https://www.econbiz.de/10015396965
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Examining the impact of international financial reporting standards adoption on financial reporting quality of multinational companies
Johri, Amar - 2024
hypotheses. The results indicate a significantly positive influence of perceived benefits, perceived ease of implementation, and …
Persistent link: https://www.econbiz.de/10015338210
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An approach to sustainable enterprise resource planning system implementation in small- and medium-sized enterprises
Pérez-Estébanez, Raquel - In: Administrative Sciences : open access journal 14 (2024) 5, pp. 1-12
in small- and medium-sized business. A survey was designed to measure managers' satisfaction with S-ERP implementation in … implementation. The general results show that the type of module implemented positively and significantly affects the level of … difficult to manage. This study contributes significantly to the emerging body of knowledge on S-ERP implementation by seeking …
Persistent link: https://www.econbiz.de/10014558969
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Answerable for what? : the role of accountability focus in line manager HR implementation
Hewett, Rebecca; Sikora, David; Brees, Jeremy; … - In: Human resource management 63 (2024) 2, pp. 165-185
Persistent link: https://www.econbiz.de/10014481412
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The impact of ambidexterity on robotic process automation implementation strategy in service enterprises
Sliż, Piotr; Siciński, Jędrzej; Jackowska, Beata - In: Future Business Journal 10 (2024) 1, pp. 1-10
study is to address the lack of research on the implementation strategy of RPA in the context of ambidexterity, i … aims to identify the key factors supporting the implementation of RPA in the context of ambidexterity, using an empirical … statistical analysis. The paper highlights the stimulating role of the ambidexterity concept in RPA implementation projects and …
Persistent link: https://www.econbiz.de/10015411166
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Organizational factors affecting successful implementation of chatbots for customer service
Zhang, Juliana J. Y.; Følstad, Asbjørn; Bjørkli, Cato A. - In: Journal of internet commerce 22 (2023) 1, pp. 122-156
Persistent link: https://www.econbiz.de/10013547781
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