Seronato, Kelly Mara; Martins, Tomas Sparano - In: Journal of Research in Marketing and Entrepreneurship 26 (2024) 4, pp. 612-641
, on its implementation effectiveness and, consequently, on organizational performance. Design/methodology/approach This …, it was observed that rational, dependent and avoidant styles influence the creativity and implementation effectiveness of … implementation effectiveness of the marketing strategy. However, the effect of the intuitive style and spontaneous style was not …