-is-better format with reversed rating poles (1=good, 5=bad). Seven experiments document how implicit memory for the bigger … associations in implicit memory and results in consumer judgments that are less sensitive to differences in numeric ratings. This … numerical association, (ii) construal mindsets that encourage reliance on implicit memory, and (iii) individual propensity to …

explicit memory tasks, but not on implicit memory tasks. The current study measured implicit memory with an incidental ratings … no age difference for implicit memory for drug ads, but an age difference was found for explicit memory for the ads. The … implicit memory manipulation succeeded in demonstrating that drug ads are persuasive, suggesting that a complete assessment of …

The aim of this communication is to present a theoretical framework, based on the implicit memory theory, to explain …