Search Results - subject:"importance-performance map analysis"

Combined importance-performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS-SEM) : a SmartPLS 4 tutorial

Sarstedt, Marko; Richter, Nicole Franziska; Hauff, Sven; … - In: Journal of marketing analytics : JMA 12 (2024) 4, pp. 746-760

Persistent link: https://www.econbiz.de/10015138132

Online fundraising for NPOs via email marketing : a critical success factors analysis in Germany, Austria, and Switzerland

Harken, Sonja; Mertins, Vanessa; Urselmann, Michael - In: International review on public and non-profit marketing 21 (2024) 2, pp. 511-538

Persistent link: https://www.econbiz.de/10015080795

Importance and performance in PLS-SEM and NCA : Introducing the combined importance-performance map analysis (cIPMA)

Hauff, Sven; Richter, Nicole Franziska; Ringle, Christian M. - In: Journal of retailing and consumer services 78 (2024), pp. 1-14

Persistent link: https://www.econbiz.de/10015084929

Sustainability-oriented innovation in retailing

Gil Saura, Irene; Ruiz-Molina, Mª Eugenia; Berenguer … - In: Psychology & marketing 41 (2024) 2, pp. 240-253

Persistent link: https://www.econbiz.de/10014467490

Combined importance–performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS–SEM): a SmartPLS 4 tutorial

Sarstedt, Marko; Richter, Nicole F.; Hauff, Sven; … - In: Journal of Marketing Analytics 12 (2024) 4, pp. 746-760

necessary conditions, the combined importance–performance map analysis (cIPMA) offers a tool that enables better prioritization …Recent research on partial least squares structural equation modeling (PLS–SEM) extended the classic importance–performance … map analysis (IPMA) by taking the results of a necessary condition analysis (NCA) into consideration. By also highlighting …

Persistent link: https://www.econbiz.de/10015398844

Online fundraising for NPOs via email marketing – A critical success factors analysis in Germany, Austria, and Switzerland

Harken, Sonja; Mertins, Vanessa; Urselmann, Michael - In: International Review on Public and Nonprofit Marketing 21 (2023) 2, pp. 511-538

identified. Furthermore, an importance-performance map analysis allowed the identification of the most crucial measures for … the importance-performance map analysis, it was possible to derive specific practice-relevant action recommendations …

Persistent link: https://www.econbiz.de/10015165476

The influence of marital status on customer-centric measures in the context of a ski resort using the importance-performance map analysis (IPMA) framework

Haverila, Matti; Haverila, Kai Christian; Twyford, … - In: European journal of management studies : EJMS 28 (2023) 1, pp. 49-68

Persistent link: https://www.econbiz.de/10014288278

Circular economy-based reverse logistics : dynamic interplay between sustainable resource commitment and financial performance

Fernando, Yudi; Muhammad Shabir Shaharudin; Ahmed … - In: European journal of management and business economics : … 32 (2023) 1, pp. 91-112

Purpose The study aims to propose a circular economy-based reverse logistics (CERL) that emphasises the mediation effect of reverse logistics (RL) on sustainable resource commitment and financial performance. Design/methodology/approach The structural equation modelling (SEM) approach has been...

Persistent link: https://www.econbiz.de/10014318768

Online fundraising for NPOs via email marketing – A critical success factors analysis in Germany, Austria, and Switzerland

Harken, Sonja; Mertins, Vanessa; Urselmann, Michael - In: International Review on Public and Nonprofit Marketing 21 (2023) 2, pp. 511-538

Persistent link: https://www.econbiz.de/10015406694

Unlock the potential of regional innovation environment : the promotion of innovative behavior from the career perspective

Zhu, Yifan; Liu, Jinlan; Lin, Sheng; Liang, Kexin - In: Journal of innovation & knowledge : JIK 7 (2022) 3, pp. 1-10

relationship is stronger for scientific workers with less need for achievement. Additionally, an importance-performance map … analysis of RIE is conducted; the results suggest that three of the RIE aspects (industry-university-research cooperation …

Persistent link: https://www.econbiz.de/10013449130