Allison, Seamus; Akbar, M. Bilal; Allison, Claire; … - In: European Journal of Marketing 58 (2024) 7, pp. 1756-1775
Purpose This study aims to demonstrate the evaluation of an incentive scheme to encourage pregnant people to set a quit … qualitative data were analysed. Findings The incentive scheme and appropriate support from clinicians have been shown to encourage … wider settings should be exercised. Practical implications This study highlights the efficacy of an incentive scheme …