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Search: subject:"influence of presumed influence"
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influence of presumed influence
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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Examining the effects of addressable TV advertising on children and their parents
Brinson, Nancy H.
;
Holiday, Steven
;
Park, Haseon
;
Lyu, …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 692-715
Persistent link: https://www.econbiz.de/10014551034
Saved in:
2
Caring for her : the
influence
of
presumed
influence
on female consumers' attitudes towards advertising featuring gender-stereotyped portrayals
Åkestam, Nina
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 871-892
Persistent link: https://www.econbiz.de/10012492609
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