This research examines how influencer information spreads and is accepted by consumers, focusing on a Tunisian sample …. Drawing on the Information Adoption Model (IAM), this study develops a conceptual framework adapted to the social media …-random sampling frame, primarily through Facebook and Instagram. The findings suggest that consumers perceive influencer information …

that the expert’s payoff need not be monotone in informativeness: intermediate information can reduce welfare relative to … no information. Nonetheless, full disclosure remains optimal. …