We examine empirically how different information types and information channels affect both the intention and the decision to adopt photovoltaic (PV) technology as affected by adoption stage. Analyzing data on a large European utility's current and potential clients reveals how the effects of...

Purpose – This paper seeks to explore factors that can help generate a bigger ripple for diffusive Word‐of‐Mouth (WOM) in an online environment. Specifically, the paper aims to demonstrate how the characteristics of WOM information influence the ripple effect. Design/methodology/approach...

Nutritional labeling usually described food products composition in terms of nutrients . This article aims at comparing the effect of the nutrients labeling vs. an alternative labeling based on food groups. In this respect, an experimentation has been conducted in two companies’ restaurants...