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Consumer behaviour towards sponsored-labelled targeted advertisements on Meta platforms in the context of Mauritius
Bindah, Eric
;
Gunnoo, Leenshya
- In:
Journal of business economics and management
25
(
2024
)
1
,
pp. 175-190
brand awareness, customization,
informativeness
value
, entertainment value, intrusiveness value, and purchase intention. The …
Persistent link: https://www.econbiz.de/10014540568
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