Huni, Sally; Sibindi, Athenia Bongani; Makoni, Patricia … - In: Economies : open access journal 13 (2025) 12, pp. 1-23
While extensive research has explored the determinants of foreign direct investment (FDI) and foreign portfolio investment (FPI) in BRICS nations, there remains a notable gap in understanding the influence of intangible factors, particularly soft power and nation branding. Historically, academic...