Talitha, Moza Abel; Irianty, Ira - In: ASEAN marketing journal : Association of Southeast … 17 (2025) 2, pp. 218-237
affect initial trust. In turn, swift guanxi and initial trust each exert a significant positive effect on purchase intention … initial trust mediates the effects of both perceived similarity and perceived responsiveness on purchase intention … streams, highlighting the roles of swift guanxi and initial trust in bridging interpersonal stimuli with consumer purchase …
