Search Results - subject:"innovation adoption"

Conflicting consumer beliefs influencing eco-innovation adoption : motives and barriers for accepting the laser marking of organic products

Pfiffelmann, Jean; Untilov, Olga; Thøgersen, John; … - In: Psychology & marketing 42 (2025) 3, pp. 866-891

Persistent link: https://www.econbiz.de/10015373262

Evolutionary marketing strategies for new high-technology product sales : effects of customers' innovation adoption

Nouri-Harzvili, Mina; Hosseini-Motlagh, Seyyed-Mahdi; … - In: IEEE transactions on engineering management : EM ; a … 71 (2024), pp. 3158-3171

Persistent link: https://www.econbiz.de/10015405948

Is Australia ready for autonomous vehicles? : examining the factors influencing AV adoption through expert interviews

Lim, Wesley; Lee, Sean; Sung, Billy; Cronin, Sophie - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 4, pp. 308-322

Persistent link: https://www.econbiz.de/10015138063

Key competences for the adoption of AI-based innovations in organisations

Baumgartner, Marco; Horvat, Djerdj; Kinkel, Steffen; … - In: International journal of innovation management : IJIM 28 (2024) 9/10, pp. 1-30

Persistent link: https://www.econbiz.de/10015397047

Mobile payment innovations in ambiguously enforced use contexts : a study amid the COVID-19 pandemic in Brazil

Machado, Petruska de Araujo; Bellini, Carlo Gabriel Porto; … - In: Journal of electronic commerce in organizations : JECO 22 (2024) 1, pp. 1-28

Persistent link: https://www.econbiz.de/10015433638

The paradox of technology : negativity bias in consumer adoption of innovative technologies

Frank, Darius-Aurel; Chrysochou, Polymeros; Mitkidis, … - In: Psychology & marketing 40 (2023) 3, pp. 554-566

Persistent link: https://www.econbiz.de/10014290762

Do business customers perceive what salespeople believe? : perceptions of salesperson adoption of innovations

Endres, Herbert; Helm, Roland; Schmitz, Christian; … - In: The journal of product innovation management : an … 40 (2023) 1, pp. 120-136

Persistent link: https://www.econbiz.de/10014291979

Stimulating risk averse farmers to adopt microbial applications

Tensi, Annika Francesca; Ang, Frederic - In: Q open : a journal of agricultural, climate, … 3 (2023) 1, pp. 1-23

-varying MPL lottery game to assess the relationship between innovation adoption and risk attitudes. We find evidence that the …

Persistent link: https://www.econbiz.de/10014423500

Net and configurational effects of determinants on cloud computing adoption by SMEs under cloud promotion policy using PLS-SEM and fsQCA

Chen, Mei; Wang, Haiqing; Liang, Yikai; Zhang, Ge - In: Journal of innovation & knowledge : JIK 8 (2023) 3, pp. 1-21

A deeper understanding of cloud computing is required to accelerate its adoption and leverage its cost, performance, reliability, and security. However, information about the combined effect of factors influencing cloud computing adoption using traditional statistical methods is limited. Based...

Persistent link: https://www.econbiz.de/10014388816

Innovation through crises in the 2020s : survey evidence on digital, AI and net zero innovation in UK firms

Valero, Anna; Oliveira-Cunha, Juliana; Serra-Lorenzo, Bruno - 2025

Persistent link: https://www.econbiz.de/10015339663