Saura, José Ramón; Reyes-Menendez, Ana; Filipe, Ferrão - In: Journal of open innovation : technology, market, and … 5 (2019) 4/74, pp. 1-19
This study aimed to compare two techniques of business knowledge extraction for the identification of insights related to the improvement of digital marketing strategies on a sample of 15,731 tweets. The sample was extracted from user generated content (UGC) from Twitter using two methods based...
