Search Results - subject:"innovative teaching methods"

Inclusive teaching and learning in higher education : an evaluation of the impact of faculty development programmes

Tasselli, Chiara; Strozzi, Chiara; Addabbo, Tindara - 2023

Persistent link: https://www.econbiz.de/10014428646

Tell me a story! : blending digital storytelling into marketing higher education for student engagement

Spanjaard, Daniela; Garlin, Francine; Mohammed, Hossain - In: Journal of marketing education : JME 45 (2023) 2, pp. 167-182

Persistent link: https://www.econbiz.de/10014326038

Thank you for being a friend : a peer-learning approach to marketing education

Lastner, Matthew M.; Delpechitre, Duleep; Goad, Emily A.; … - In: Journal of marketing education : JME 43 (2021) 2, pp. 216-232

Persistent link: https://www.econbiz.de/10012592921

The matchmaking activity : an experiential learning exercise on influencer marketing for the digital marketing classroom

Kemp, April; McDougal, Elizabeth Randon; Syrdal, Holly - In: Journal of marketing education : JME 41 (2019) 2, pp. 141-153

Persistent link: https://www.econbiz.de/10012113902

Intercollegiate social media education ecosystem

Abney, Alexandra K.; Cook, Laurel A.; Fox, Alexa K.; … - In: Journal of marketing education : JME 41 (2019) 3, pp. 254-269

Persistent link: https://www.econbiz.de/10012113981

Bridging theory and practice in an applied retail track

Lange, Frederik; Rosengren, Sara; Colliander, Jonas; … - In: Journal of marketing education : JME 40 (2018) 1, pp. 6-16

Persistent link: https://www.econbiz.de/10011868399

Mobile business retailing : driving experiential learning on campus

Fischbach, Sarah; Guerrero, Veronica - In: Journal of marketing education : JME 40 (2018) 1, pp. 56-65

Persistent link: https://www.econbiz.de/10011868414

Kangaroo Seminars for Knowledge Transfer in Fast-Growing Research Fields

Sadrieh, Abdolkarim; Klooß, Marijke; Mezger, Miriam; … - Fakultät für Wirtschaftswissenschaft, … - 2011

We introduce, discuss, and provide an empirical appraisal of kangaroo seminars as a new instrument for knowledge transfer in fast-growing research fields. By promoting active project-based and cooperative learning, kangaroo seminars combine educational goals with the institutional goal of fast...

Persistent link: https://www.econbiz.de/10009144370

Operation valuation : teaching pricing concepts in an experiential environment

Mills, Adam J.; Treen, Emily - In: Journal of marketing education : JME 38 (2016) 2, pp. 73-82

Persistent link: https://www.econbiz.de/10011537300

Evidence from a large sample on the effects of group size and decision-making time on performance in a marketing simulation game

Treen, Emily; Atanasova, Christina; Pitt, Leyland F.; … - In: Journal of marketing education : JME 38 (2016) 2, pp. 130-137

Persistent link: https://www.econbiz.de/10011537317