Search Results - subject:"integrated marketing"

City integrated marketing communication : identification and measurement framework

Daszkiewicz, Magdalena; Mazurek, Edyta; Pukas, Anetta - In: Argumenta oeconomica 50 (2023) 1, pp. 5-32

Persistent link: https://www.econbiz.de/10014279365

Enhancing students' understanding of social media marketing and the use of advertising and public relations terminology within IMC : a participatory action research project

Laurie, Sally; Mortimer, Kathleen; Holtz, Matthew; … - In: Journal of marketing education : JME 46 (2024) 1, pp. 45-56

Persistent link: https://www.econbiz.de/10014580278

Integrated marketing communication as a business management tool in the context of sustainable development

Šķiltere, Daina; Bormane, Santa - In: Open Economics 1 (2018) 1, pp. 115-123

value, packaging, its impact on the human health and environment, reuse and recycling possibilities, etc. Integrated … marketing communications (IMC) as a business management tool may not only draw the consumers' attention and incite a purchase …

Persistent link: https://www.econbiz.de/10012598222

Integrated marketing communication as a business management tool in the context of sustainable development

Šķiltere, Daina; Bormane, Santa - In: Open economics 1 (2018) 1, pp. 115-123

Persistent link: https://www.econbiz.de/10011989204

The influence of the promotional mix with the application of integrated marketing instruments in the implementation of corporate branding strategies in function of competitive posi...

Mucunska Palevska, Valentina; Gramatnikovski, Sashko; … - In: UTMS Journal of Economics 14 (2023) 1, pp. 74-86

integrated marketing communication instruments. Branding strategies implemented through integrated marketing communication tools … integrated marketing communication instruments is a prerequisite for successful brand positioning and sustainability of brand …

Persistent link: https://www.econbiz.de/10014465740

The dark side of brand-based online communities : the role of culture

Behl, Abhishek; Jain, Kokil - In: Journal of global marketing 36 (2023) 4, pp. 241-244

Persistent link: https://www.econbiz.de/10014390268

The influence of the promotional mix with the application of integrated marketing instruments in the implementation of corporate branding strategies in function of competitive posi...

Mucunska Palevska, Valentina; Gramatnikovski, Sashko; … - In: UTMS journal of economics / University of Tourism and … 14 (2023) 1, pp. 74-86

Persistent link: https://www.econbiz.de/10014328052

Dealing with integrated marketing communications' paradoxes in social ventures

Pimentel, Pedro Chapaval; Gomes, Paulo Morilha Lanzarini; … - In: Journal of nonprofit & public sector marketing 35 (2023) 4, pp. 354-390

Persistent link: https://www.econbiz.de/10014333843

Implementing integrated marketing solutions in business transformation using the McKinsey 7s framework : a case study at Bisnis Indonesia Group

Subiyanto, Rachmad; Hatammimi, Jurry - In: International Journal of Research in Business and … 12 (2023) 3, pp. 68-77

Persistent link: https://www.econbiz.de/10014322981

Factors affecting digital visibility of small and medium enterprises in India

Sinha, Mudita; Fukey, Leena - In: Vision : the journal of business perspective 29 (2025) 2, pp. 166-176

Persistent link: https://www.econbiz.de/10015371751