Search Results - subject:"interactivity"

Disentangling composite influences of social connectivity and system interactivity on continuance intention in mobile short video applications : the pivotal moderation of user-perc...

Pang, Hua; Ruan, Yang - In: Journal of retailing and consumer services 80 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10015114697

Antecedents of consumer-brand engagement : the mediating role of brand satisfaction

Ndhlovu, Thinkwell; Maree, Tania - In: South African journal of economic and management sciences 28 (2025) 1, pp. 1-11

Persistent link: https://www.econbiz.de/10015624803

Changes in the digital world : an explanatory analysis of the key factors linked to virtual interactivity

Villar-Guevara, Miluska; García-Salirrosas, Elizabeth … - In: Administrative Sciences : open access journal 15 (2025) 7, pp. 1-25

Virtual interactivity in marketing has evolved significantly in recent decades, becoming an essential tool for …, this research aimed to analyze the effect of virtual interactivity on customer loyalty and WOM through multiple sequential … SD = 6.0). Data were collected using a self-report form on virtual interactivity, relationship marketing, WOW, customer …

Persistent link: https://www.econbiz.de/10015436040

Rethinking openness in data platforms : the impact of data artifact characteristics on platform openness

Ofe, Hosea; Reuver, Mark de - In: Business & information systems engineering 67 (2025) 6, pp. 959-970

Persistent link: https://www.econbiz.de/10015589771

Deciphering technological contributions of visibility and interactivity to website atmospheric and customer stickiness in AI-driven websites : the pivotal function of online flow s...

Pang, Hua; Ruan, Yang; Zhang, Kaige - In: Journal of retailing and consumer services 78 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10015095237

Online content creators' and viewers' interdependent journeys

Hollebeek, Linda D.; Anselmsson, Johan; … - In: Services marketing quarterly 45 (2024) 3, pp. 296-318

Persistent link: https://www.econbiz.de/10015049447

Predicting customer loyalty to Airbnb using PLS-SEM : the role of authenticity, interactivity, involvement and customer engagement

Sallaku, Rezarta; Vigolo, Vania - In: The TQM journal : the international review of … 36 (2024) 5, pp. 1346-1368

Persistent link: https://www.econbiz.de/10014548986

Exploring student response systems for large group teaching : a tale of engagement at scale

Barker, Sandra; Gribble, Lynn C. - In: Journal of work-applied management : JWAM 16 (2024) 2, pp. 316-328

Persistent link: https://www.econbiz.de/10015189053

Antecedents and consequences of relationship motivation in reward-based crowdfunding

Ryu, Sunghan - In: Journal of alternative finance 1 (2024) 2, pp. 173-193

Persistent link: https://www.econbiz.de/10015481283

Transparentizing the "black box" of live streaming : impacts of live interactivity on viewers' experience and purchase

Wu, Dezhi; Wang, Xinwei; Ye, Hua - In: IEEE transactions on engineering management : EM ; a … 71 (2024), pp. 3820-3831

Persistent link: https://www.econbiz.de/10015407714