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~subject:"Internet marketing"
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Search: subject:"internet"
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Subject
All
Internet marketing
Electronic Commerce
22,799
E-commerce
20,362
Social Web
19,803
Social web
19,800
Internet
19,629
Consumer behaviour
13,872
Konsumentenverhalten
13,872
Online-Marketing
12,570
Online-Handel
10,803
Online retailing
10,800
Deutschland
5,538
Germany
5,157
Beziehungsmarketing
4,883
Relationship marketing
4,881
Theorie
4,859
Theory
4,806
Digital platform
4,424
Digitale Plattform
4,419
USA
4,324
Welt
4,253
Elektronisches Geld
4,229
Electronic money
4,225
World
4,220
United States
4,204
Digitalisierung
4,083
Electronic Banking
4,017
Electronic banking
3,978
Digitization
3,795
Informationstechnik
3,209
Viral marketing
3,078
Virales Marketing
3,071
Information technology
3,017
Website
3,010
Telecommunications industry
2,677
Telekommunikationssektor
2,677
Soziales Netzwerk
2,589
Brand management
2,547
Markenführung
2,546
Social network
2,400
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Undetermined
5,332
Free
2,194
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Article
8,760
Book / Working Paper
3,639
Journal
25
Other
6
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Article in journal
7,435
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7,435
Aufsatz im Buch
1,296
Book section
1,296
Graue Literatur
487
Non-commercial literature
487
Arbeitspapier
363
Working Paper
363
Collection of articles of several authors
237
Sammelwerk
237
Ratgeber
217
Hochschulschrift
210
Guidebook
207
Aufsatzsammlung
174
Case study
169
Fallstudie
169
Thesis
108
Conference paper
105
Konferenzbeitrag
105
Lehrbuch
96
Textbook
73
Konferenzschrift
55
Handbook
31
Handbuch
31
Glossar enthalten
28
Glossary included
28
Collection of articles written by one author
25
Sammlung
25
Amtsdruckschrift
20
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20
Conference proceedings
19
Bibliographie
13
Interview
8
Bibliografie enthalten
7
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7
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5
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5
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4
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11,295
German
1,075
Undetermined
40
French
8
Polish
6
Russian
6
Spanish
3
Swedish
3
Lithuanian
2
Serbian
2
Czech
1
Italian
1
Slovak
1
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Author
All
Kreutzer, Ralf T.
35
Goldfarb, Avi
30
Tucker, Catherine
30
Skiera, Bernd
28
Dwivedi, Yogesh Kumar
27
Wilbur, Kenneth C.
25
Chaffey, Dave
23
Law, Chun Hung Roberts
22
Ghose, Anindya
21
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Edelman, Benjamin
18
Kollmann, Tobias
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Lammenett, Erwin
17
Bergemann, Dirk
16
Decarolis, Francesco
16
Fritz, Wolfgang
16
Karjaluoto, Heikki
16
Okazaki, Shintaro
16
Ozuem, Wilson
16
Pelsmacker, Patrick de
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Smith, Katherine Taken
16
Harrigan, Paul
15
Katona, Zsolt
15
Stephen, Andrew T.
15
Viswanathan, Siva
15
Wirtz, Bernd W.
15
Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
14
Choi, Yung Kyun
14
Ko, Eunju
14
Kumar, Subodha
14
Olbrich, Rainer
14
Qiu, Liangfei
14
Schwarz, Torsten
14
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All
Springer Fachmedien Wiesbaden
69
IGI Global
23
National Bureau of Economic Research
21
Information Resources Management Association
14
Springer Gabler <Firma>
10
Deutscher Dialogmarketing Verband
9
Haufe-Lexware GmbH & Co. KG
9
OECD
9
American Marketing Association
8
Books on Demand GmbH <Norderstedt>
8
Universität Mannheim
7
Organisation for Economic Co-operation and Development
6
Wiley-VCH
6
MITP Verlags-GmbH & Co. KG
5
Nomos Verlagsgesellschaft
5
Campus Verlag
4
Edward Elgar Publishing
4
Springer-Verlag GmbH
4
UVK Verlagsgesellschaft mbH
4
epubli GmbH
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Peter Lang GmbH
3
Springer International Publishing
3
Université Paris-Dauphine (Paris IX)
3
World Tourism Organization
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Berliner Wissenschafts-Verlag
2
Chartered Institute of Public Relations
2
Europäische Kommission / Statistisches Amt
2
GATE Germany, Konsortium Internationales Hochschulmarketing
2
Goethe-Universität Frankfurt am Main
2
International Institute of Social and Economic Sciences
2
RWTH Aachen
2
Rheinwerk Verlag
2
Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
2
Uni-Taschenbücher GmbH
2
Universität Bremen
2
Vytautas Magnus University
2
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
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Published in...
All
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of advertising research
111
Journal of marketing communications
109
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
SpringerLink / Bücher
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
84
Information systems research : ISR
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Tourism management : research, policies, practice
77
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
66
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Springer eBook Collection
64
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Cogent business & management
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Psychology & marketing
50
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing
47
Marketing intelligence & planning
47
International journal of contemporary hospitality management
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
44
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Source
All
ECONIS (ZBW)
12,249
USB Cologne (EcoSocSci)
126
RePEc
37
BASE
18
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1
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12,430
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1
Recommend or not : a comparative analysis of customer reviews to uncover factors influencing explicit online recommendation behavior in peer-to-peer accommodation
Kai Ding
;
Gong, Xi Yun
;
Huang, Tao
;
Choo, Wei Chong
- In:
European research on management and business economics
30
(
2024
)
1
,
pp. 1-18
In the fiercely competitive landscape of the peer-to-peer accommodation platform Airbnb, understanding customers' online recommendation behavior is essential for optimizing competitiveness and harnessing the potential of electronic word-of-mouth. This study aims to provide comprehensive insights...
Persistent link: https://www.econbiz.de/10014518860
Saved in:
2
Determinants of consumers' purchase intention on digital business model platform : evidence from Ethiopia using partial least square structural equation model (PLS-SEM) technique
Tilahun, Mulatu
;
Atanaw, Eshetie Berhan
;
Tesfaye, Gezahegn
- In:
Journal of innovation and entrepreneurship : JIE
12
(
2023
),
pp. 1-28
Online digital market platform business model designers, marketers, and retailers can further expand their marketing strategies to draw in and keep customers to gain a competitive edge globally if they are aware of the elements influencing consumers' purchasing intentions. The purpose of this...
Persistent link: https://www.econbiz.de/10014496929
Saved in:
3
A Web-Based Online Shoe Store
Ullah, Subhan
;
Ullah, Farman
;
Jan, Saeed Ullah
-
2023
-tier methods, with a backside database, a Second tier of
internet
information services (I.S.) and PHP, and an
internet
browser as a …
Persistent link: https://www.econbiz.de/10014260144
Saved in:
4
When Facebook is the
internet
: the role of social media in ethnic conflict
Tähtinen, Tuuli
-
2024
conflict in Myanmar. In this context most people use mobile phones, and particularly the Facebook app, to access the
internet
…. To distinguish the effects of social media from those of the broader
internet
, I exploit geographic variation in mobile …
Persistent link: https://www.econbiz.de/10014515709
Saved in:
5
Enhancing digital promotion of cultural attractions : assessing websites, online marketing tools and smart technologies
Floričić, Tamara
;
Šker, Irena
;
Benassi, Hermina Maras
- In:
Business systems research : a system view accross …
14
(
2023
)
1
,
pp. 72-92
Background: Built heritage in developed tourism destinations presents a resource of attractiveness, and its presentation through digital technology impacts the perception of culture. Objectives: The paper aims to determine opportunities for further development of digital promotion of cultural...
Persistent link: https://www.econbiz.de/10014420520
Saved in:
6
Switching intention to online channel in Vietnam : a case study of consumer electronics goods
Phan Duy Hung
;
Vu Huy Thong
;
Pham Van Tuan
;
Nguyen Huu …
- In:
Cogent business & management
11
(
2024
)
1
,
pp. 1-26
Online retailing has been growing significantly. However, electronic retailers have still encountered some issues related to consumer psychology and potential risks besides the widely acknowledged advantages of the online channels. This current study extends the PPM (Push-Pull-Mooring) framework...
Persistent link: https://www.econbiz.de/10014519170
Saved in:
7
Challenges of digitization in the social economy in times of pandemic : the evolution of online presence and e-commerce in agri-food cooperatives
Cristobal-Fransi, Eduard
;
Daries, Natalia
;
Ramón …
- In:
Agricultural and Food Economics : AFE
11
(
2023
)
1
,
pp. 1-26
has reinforced the need to access the
Internet
and develop online commerce. This paper analyses the online presence of … methodology (Extended Model of
Internet
Commerce Adoption) were used to study the websites of various Catalan agricultural …
Persistent link: https://www.econbiz.de/10014513378
Saved in:
8
Predicting intention to follow online restaurant community advice : a trust-integrated technology acceptance model
Shaker, Aya K.
;
Mostafa, Rasha H. A.
;
El Seidi, Reham
- In:
European journal of management and business economics : …
32
(
2023
)
2
,
pp. 185-202
Purpose This research investigates consumer intention to follow online community advice. Applying the technology acceptance model (TAM) to the context of online restaurant communities, the study empirically examines the effects of perceived usefulness, perceived ease of use, attitude and trust...
Persistent link: https://www.econbiz.de/10014318794
Saved in:
9
Online Disinhibited Contracts
Barnes, Wayne
-
2023
There have been at least two dominant forces at work in the realm of consumer contracting over the past several decades. One has been the rise and domination of the standard form contract, whereby merchants contract with consumers via the use of standardized, boilerplate terms and conditions...
Persistent link: https://www.econbiz.de/10014259976
Saved in:
10
Rules of attraction : females perception of male self-representation in a dating app
Roshchupkina, Olga
;
Kim, Olga
;
Lee, Eun-Ju
- In:
Asia marketing journal
24
(
2023
)
4
,
pp. 169-177
Persistent link: https://www.econbiz.de/10013555700
Saved in:
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