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Social Web
Electronic Commerce
22,798
E-commerce
20,361
Social web
19,799
Internet
19,629
Consumer behaviour
13,867
Konsumentenverhalten
13,867
Online-Marketing
12,568
Internet marketing
12,428
Online-Handel
10,799
Online retailing
10,796
Deutschland
5,538
Germany
5,157
Beziehungsmarketing
4,883
Relationship marketing
4,881
Theorie
4,859
Theory
4,806
Digital platform
4,424
Digitale Plattform
4,419
USA
4,324
Welt
4,253
Elektronisches Geld
4,229
Electronic money
4,225
World
4,220
United States
4,204
Digitalisierung
4,074
Electronic Banking
4,016
Electronic banking
3,977
Digitization
3,795
Informationstechnik
3,209
Viral marketing
3,077
Virales Marketing
3,070
Information technology
3,017
Website
3,009
Telecommunications industry
2,677
Telekommunikationssektor
2,677
Soziales Netzwerk
2,588
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2,547
Markenführung
2,546
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2,399
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4,327
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Kuchler, Theresa
35
Stroebel, Johannes
35
Dwivedi, Yogesh Kumar
30
Bailey, Michael
29
Qiu, Liangfei
29
Füller, Johann
28
Whinston, Andrew B.
28
Hajli, Nick
26
Law, Chun Hung Roberts
23
Saxton, Gregory D.
23
Stephen, Andrew T.
23
Tan, Yong
23
Loureiro, Sandra Maria Correia
21
Martínez-López, Francisco J.
21
Ozuem, Wilson
21
Petrova, Maria
20
Sabatini, Fabio
20
Filieri, Raffaele
19
Harrigan, Paul
19
Pitt, Leyland F.
19
Rita, Paulo
19
Allcott, Hunt
18
Flavián Blanco, Carlos
18
Kreutzer, Ralf T.
18
Kummer, Michael E.
18
Leimeister, Jan Marco
18
Agnihotri, Raj
17
Enikolopov, Ruben
17
Gu, Bin
17
Krcmar, Helmut
17
Ruyter, Ko de
17
Vrontis, Demetris
17
Walsh, Gianfranco
17
Wirtz, Bernd W.
17
Hinz, Oliver
16
Laurell, Christofer
16
Xie, Tian
16
Asongu, Simplice
15
Bigné Alcañiz, J. Enrique
15
Haenlein, Michael
15
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IGI Global
108
Springer Fachmedien Wiesbaden
71
National Bureau of Economic Research
48
Books on Demand GmbH <Norderstedt>
9
Nomos Verlagsgesellschaft
9
American Marketing Association
8
World Bank Group
8
Friedrich-Schiller-Universität Jena
7
OECD
7
Springer-Verlag GmbH
7
Springer Gabler <Firma>
6
Verlag Dr. Kovač
6
World Bank
6
Edward Elgar Publishing
5
Information Resources Management Association
5
Technische Universität Dresden
5
epubli GmbH
5
Springer International Publishing
4
Universität Mannheim
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Chartered Institute of Public Relations
3
FinanzBuch Verlag
3
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
3
International Telecommunications Society
3
MITP Verlags-GmbH & Co. KG
3
Organisation for Economic Co-operation and Development
3
Peter Lang GmbH
3
Steria Mummert Consulting AG
3
Weltbank
3
Westfälische Wilhelms-Universität Münster
3
Wiley-VCH
3
BITKOM Servicegesellschaft
2
Bund-Verlag
2
Bundesverband Digitale Wirtschaft
2
De Gruyter Oldenbourg
2
Dgroup
2
Droemer Verlag
2
Eric Cuvillier <Firma>
2
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Journal of business research : JBR
436
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
137
SpringerLink / Bücher
134
Journal of management information systems : JMIS
115
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
94
Industrial marketing management : the international journal for industrial and high-tech firms
92
Business horizons
90
International journal of business information systems : IJBIS
84
International journal of hospitality management
82
International journal of advertising : the review of marketing communications
81
Springer eBook Collection
81
Management science : journal of the Institute for Operations Research and the Management Sciences
80
Electronic commerce research
79
Journal of marketing communications
79
Management information systems : mis quarterly
77
Psychology & marketing
77
Journal of internet commerce
75
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
68
The journal of product & brand management
68
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
The journal of brand management : an international journal
64
Journal of information & knowledge management : JIKM
63
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Cogent business & management
57
Journal of marketing
57
Journal of organizational computing and electronic commerce
55
Journal of advertising research
54
Corporate communications : an international journal
52
Journal of knowledge management
52
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ECONIS (ZBW)
19,799
EconStor
3
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1
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10
of
19,802
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1
Recommend or not : a comparative analysis of customer reviews to uncover factors influencing explicit online recommendation behavior in peer-to-peer accommodation
Kai Ding
;
Gong, Xi Yun
;
Huang, Tao
;
Choo, Wei Chong
- In:
European research on management and business economics
30
(
2024
)
1
,
pp. 1-18
In the fiercely competitive landscape of the peer-to-peer accommodation platform Airbnb, understanding customers' online recommendation behavior is essential for optimizing competitiveness and harnessing the potential of electronic word-of-mouth. This study aims to provide comprehensive insights...
Persistent link: https://www.econbiz.de/10014518860
Saved in:
2
Determinants of consumers' purchase intention on digital business model platform : evidence from Ethiopia using partial least square structural equation model (PLS-SEM) technique
Tilahun, Mulatu
;
Atanaw, Eshetie Berhan
;
Tesfaye, Gezahegn
- In:
Journal of innovation and entrepreneurship : JIE
12
(
2023
),
pp. 1-28
Online digital market platform business model designers, marketers, and retailers can further expand their marketing strategies to draw in and keep customers to gain a competitive edge globally if they are aware of the elements influencing consumers' purchasing intentions. The purpose of this...
Persistent link: https://www.econbiz.de/10014496929
Saved in:
3
A Web-Based Online Shoe Store
Ullah, Subhan
;
Ullah, Farman
;
Jan, Saeed Ullah
-
2023
-tier methods, with a backside database, a Second tier of
internet
information services (I.S.) and PHP, and an
internet
browser as a …
Persistent link: https://www.econbiz.de/10014260144
Saved in:
4
When Facebook is the
internet
: the role of social media in ethnic conflict
Tähtinen, Tuuli
-
2024
conflict in Myanmar. In this context most people use mobile phones, and particularly the Facebook app, to access the
internet
…. To distinguish the effects of social media from those of the broader
internet
, I exploit geographic variation in mobile …
Persistent link: https://www.econbiz.de/10014515709
Saved in:
5
Enhancing digital promotion of cultural attractions : assessing websites, online marketing tools and smart technologies
Floričić, Tamara
;
Šker, Irena
;
Benassi, Hermina Maras
- In:
Business systems research : a system view accross …
14
(
2023
)
1
,
pp. 72-92
Background: Built heritage in developed tourism destinations presents a resource of attractiveness, and its presentation through digital technology impacts the perception of culture. Objectives: The paper aims to determine opportunities for further development of digital promotion of cultural...
Persistent link: https://www.econbiz.de/10014420520
Saved in:
6
Challenges of digitization in the social economy in times of pandemic : the evolution of online presence and e-commerce in agri-food cooperatives
Cristobal-Fransi, Eduard
;
Daries, Natalia
;
Ramón …
- In:
Agricultural and Food Economics : AFE
11
(
2023
)
1
,
pp. 1-26
has reinforced the need to access the
Internet
and develop online commerce. This paper analyses the online presence of … methodology (Extended Model of
Internet
Commerce Adoption) were used to study the websites of various Catalan agricultural …
Persistent link: https://www.econbiz.de/10014513378
Saved in:
7
Predicting intention to follow online restaurant community advice : a trust-integrated technology acceptance model
Shaker, Aya K.
;
Mostafa, Rasha H. A.
;
El Seidi, Reham
- In:
European journal of management and business economics : …
32
(
2023
)
2
,
pp. 185-202
Purpose This research investigates consumer intention to follow online community advice. Applying the technology acceptance model (TAM) to the context of online restaurant communities, the study empirically examines the effects of perceived usefulness, perceived ease of use, attitude and trust...
Persistent link: https://www.econbiz.de/10014318794
Saved in:
8
Online Disinhibited Contracts
Barnes, Wayne
-
2023
There have been at least two dominant forces at work in the realm of consumer contracting over the past several decades. One has been the rise and domination of the standard form contract, whereby merchants contract with consumers via the use of standardized, boilerplate terms and conditions...
Persistent link: https://www.econbiz.de/10014259976
Saved in:
9
Rules of attraction : females perception of male self-representation in a dating app
Roshchupkina, Olga
;
Kim, Olga
;
Lee, Eun-Ju
- In:
Asia marketing journal
24
(
2023
)
4
,
pp. 169-177
Persistent link: https://www.econbiz.de/10013555700
Saved in:
10
Do user-generated content and micro-celebrity posts encourage generation Z users to search online shopping behavior on social networking sites : the moderating role of sponsored ad...
Shetu, Sabakun Naher
- In:
Future Business Journal
9
(
2023
)
1
,
pp. 1-15
The study investigates the impact of user-generated content (UGC) and micro-celebrity posts on the online purchasing behavior of Generation Z on social networking sites. In addition, the mediator function of the user's search intent is investigated. Thus, sponsored ads employ moderation. To...
Persistent link: https://www.econbiz.de/10014505361
Saved in:
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