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  • Search: subject:"internet community"
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Year of publication
Subject
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Social Web 26,610 Social web 26,610 Online-Marketing 8,137 Internet marketing 8,082 Consumer behaviour 7,993 Konsumentenverhalten 7,993 Online retailing 3,224 Online-Handel 3,224 Soziales Netzwerk 3,100 Social network 2,995 Beziehungsmarketing 2,982 Relationship marketing 2,982 Viral marketing 2,881 Virales Marketing 2,880 Electronic Commerce 2,747 E-commerce 2,695 Brand management 2,343 Markenführung 2,343 Social media 2,227 social media 2,165 Internet 1,831 Customer integration 1,661 Kundenintegration 1,661 Digital platform 1,490 Digitale Plattform 1,490 Web 2.0 technologies 1,469 Web 2.0-Technologien 1,468 Marketingmanagement 1,420 Marketing management 1,415 Markenimage 1,395 Brand image 1,390 Brand 1,256 Markenartikel 1,251 Digitalisierung 1,090 Social relations 1,069 Soziale Beziehungen 1,069 Digitization 1,064 Advertising effects 1,036 Werbewirkung 1,036 Confidence 909
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Online availability
All
Undetermined 12,472 Free 6,526 CC license 857
Type of publication
All
Article 19,666 Book / Working Paper 6,944 Journal 6
Subcategories
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Article in journal 16,110 Book section 3,140 Working paper 1,059 Case study 396 Proceedings 355 Guidebook 120 Textbook 47 Handbook 24 Glossary included 18 Government document 16 Literature review 7 Introduction 2 Reference work 2 Report 2 Statistics 2
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Language
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English 24,627 German 1,978 French 23 Polish 12 Spanish 8 Italian 3 Portuguese 3 Russian 2 Undetermined 2 Bosnian 1 Romanian 1 Swedish 1
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Author
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Law, Rob 51 Dwivedi, Yogesh K. 41 Kuchler, Theresa 40 Qiu, Liangfei 40 Stroebel, Johannes 40 Tan, Yong 40 Filieri, Raffaele 36 Whinston, Andrew B. 36 Bailey, Michael 34 Füller, Johann 33 Hajli, Nick 29 Hollebeek, Linda D. 29 Loureiro, Sandra Maria Correia 29 Ozuem, Wilson 28 Stephen, Andrew T. 27 Gu, Bin 26 Martínez-López, Francisco J. 26 Petrova, Maria 26 Saxton, Gregory D. 26 Vrontis, Demetris 25 Allcott, Hunt 22 Enikolopov, Ruben 22 Gentzkow, Matthew Aaron 22 Jiménez Durán, Rafael 22 Kummer, Michael E. 22 Sabatini, Fabio 22 Thaichon, Park 22 Agnihotri, Raj 21 Dennis, Alan 21 Flavián Blanco, Carlos 21 Haenlein, Michael 21 Harrigan, Paul 21 Leimeister, Jan Marco 21 Rita, Paulo 21 Pitt, Leyland F. 20 Rana, Nripendra P. 20 Braghieri, Luca 19 Chen, Huan 19 Hinz, Oliver 19 Krcmar, Helmut 19
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Institution
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IGI Global 140 Springer Fachmedien Wiesbaden 71 National Bureau of Economic Research 66 European Commission / Joint Research Centre 23 Consumers, Health, Agriculture and Food Executive Agency 15 GFK 15 Center Data 14 Wageningen Economic Research 14 European Commission / Directorate-General for Communications Networks, Content and Technology 10 OECD 10 Books on Demand GmbH <Norderstedt> 9 Nomos Verlagsgesellschaft 9 American Marketing Association 8 European Commission / Directorate-General for Education, Youth, Sport and Culture 8 European Institute for Gender Equality 8 Information Resources Management Association 8 Edward Elgar Publishing 7 European Commission / Directorate-General for Health and Food Safety 7 European Commission / Directorate-General for the Information Society and Media 7 European University Institute / Robert Schuman Centre for Advanced Studies 7 Friedrich-Schiller-Universität Jena 7 Springer-Verlag GmbH 7 India Centre for Migration (ICM) 6 Springer Gabler <Firma> 6 Verlag Dr. Kovač 6 European Centre for Disease Prevention and Control 5 European Commission / Directorate-General for Employment, Social Affairs and Inclusion 5 International Telecommunications Society 5 Technische Universität Dresden 5 epubli GmbH 5 European Commission / Statistical Office of the European Union 4 European Parliament / Directorate-General for Internal Policies of the Union 4 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 4 Springer International Publishing 4 Technische Universität Dresden / Fakultät für Informatik 4 Universität Mannheim 4 AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online> 3 AMA Winter Academic Conference <2023, Nashville, Tenn.> 3 AMA Winter Academic Conference <2023, Online> 3 Chartered Institute of Public Relations 3
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Published in...
All
Journal of business research : JBR 571 Journal of retailing and consumer services 360 Technological forecasting & social change : an international journal 264 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 262 International journal of internet marketing and advertising : IJIMA 212 Information systems research : ISR 191 Tourism management : research, policies, practice 163 Journal of management information systems : JMIS 162 Electronic commerce research 148 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 147 International journal of advertising : the review of marketing communications 146 SpringerLink / Bücher 145 Psychology & marketing 138 International journal of hospitality management 136 International journal of business information systems : IJBIS 122 Asia Pacific journal of marketing and logistics 118 Management science : journal of the Institute for Operations Research and the Management Sciences 118 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 114 Cogent business & management 112 Business horizons 109 Journal of marketing communications 109 Industrial marketing management : the international journal for industrial and high-tech firms 106 The journal of product & brand management 106 Journal of promotion management : innovations in planning and applied research 105 Journal of internet commerce 102 International journal of electronic marketing and retailing : IJEMR 99 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 96 International journal of contemporary hospitality management 94 Marketing science 92 International journal of networking and virtual organisations : IJNVO 89 CESifo working papers 86 International journal of consumer studies 85 Journal of marketing 84 Journal of travel and tourism marketing 84 Management information systems : mis quarterly 84 Journal of electronic commerce research : JECR 80 Journal of information & knowledge management : JIKM 80 Journal of marketing management : MM 78 Springer eBook Collection 78 The journal of brand management : an international journal 77
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Source
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ECONIS (ZBW) 26,610 USB Cologne (business full texts) 4 RePEc 2
Showing 1 - 10 of 25,229
 
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Superplatform : a framework to analyse and regulate Google's online ad ecosystem
Caliskan, Koray; MacKenzie, Donald A.; McGowan, Addie - 2026
This paper introduces the concept of the superplatform to analyse and regulate Google's online advertising ecosystem. As the operator of the world's largest ad exchanges, Google often escapes regulatory oversight and scholarly scrutiny. The superplatform is conceptualised as an integrated...
Persistent link: https://www.econbiz.de/10015618104
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An analytics-driven method for building ethical customer digital twins using neuromarketing and social media data
Okyere Sefa, Ama Anomwaa; Rezaei, Mohammadreza; … - 2026
As markets become increasingly digitalised, understanding the emotional and cognitive drivers of consumer behaviour is essential for developing responsive and targeted marketing strategies. This study contributes to the development of Customer Digital Twins (CDTs) by integrating neuromarketing...
Persistent link: https://www.econbiz.de/10015654343
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An explainable transformer framework for sentiment analysis in aviation workforce data
Chakraborty, Sovon; Das, Protiva; Al Farid, Fahmid; … - 2026
Aviation is one of the predominant sectors that contribute significantly to the global economy. With the advent of technology, this industry is witnessing a paradigm shift towards data-driven approaches. The morale of the airline employees is barely noticed, which causes fatigue and depression....
Persistent link: https://www.econbiz.de/10015654366
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Risky tweets in quiet times : social media attention and bank deposit flows
Gam, Yong Kyu; Liu, Chunbo; Xu, Yongxin - 2026
Persistent link: https://www.econbiz.de/10015568333
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Apps and knowledge contributing to creating value for ehealth solutions
Grijalvo, Mercedes; Ordieres-Meré, Joaquín; … - 2026
Mobile applications for multiple sclerosis (MS) hold growing potential for self-management and remote monitoring. However, research on how they generate value for patients and other stakeholders remains limited. Existing studies emphasize usability or adoption, while overlooking their role...
Persistent link: https://www.econbiz.de/10015607856
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Digital tracking, gamification, social media, and AI : how technology influences motivation
Woolley, Kaitlin; Sharif, Marissa A. - 2026
Persistent link: https://www.econbiz.de/10015607933
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Navigating the brain drain crisis : knowledge, visibility, sentiment, and divergence on X (formerly Twitter) among English, Spanish, and Italian users
Park, Jimi; Pitassi, Nicole - 2026
Brain drain, the emigration of highly skilled workers, is both a pressing policy issue and a cultural frame for examining how societies negotiate belonging, loss, and opportunity. Using data from X (formerly known as Twitter) across English, Spanish, and Italian debates, this study examines...
Persistent link: https://www.econbiz.de/10015609022
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The Technology Acceptance Model (TAM) : case study of knowledge sharing among lecturers at universities in Vietnam
Sang Do Van; Doan Quang Minh - 2026
This study research develops and tests a theoretical extension of the Technology Acceptance Model (TAM) that explains behavioral intention to use ICTs for knowledge sharing. In addition, there are different impacts on knowledge donating and knowledge collecting under the influences of...
Persistent link: https://www.econbiz.de/10015609809
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Exploring the use of strategic influencer leadership (SIL) in health communication : a cross-cultural, multi-case study
Wolf, Katharina; Archer, Catherine; Assegaff, Syafiq B.; … - 2026
Persistent link: https://www.econbiz.de/10015610237
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The content moderator's dilemma : removal of toxic content and distortions to online discourse
Habibi, Mahyar; Hovy, Dirk; Schwarz, Carlo - 2026
There is an ongoing debate about how to moderate toxic speech on social media and the impact of content moderation on online discourse. This paper proposes and validates a methodology for measuring the content-moderation-induced distortions in online discourse using text embeddings from...
Persistent link: https://www.econbiz.de/10015609849
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Cover Image
The content moderator's dilemma : removal of toxic content and distortions to online discourse
Habibi, Mahyar; Hovy, Dirk; Schwarz, Carlo - 2026
Book / Working Paper
Cover Image
The content moderator's dilemma : removal of toxic content and distortions to online discourse
Habibi, Mahyar; Hovy, Dirk; Schwarz, Carlo - 2026
Book / Working Paper
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