Chang, Sheng-Hsiung - In: Sustainability 7 (2015) 5, pp. 4829-4849
viral communication was positively related to normative interpersonal influence, informational interpersonal influence and … green purchase intention. Informational interpersonal influence also had a positive impact on green purchase intention …. However, the relationship between consumer’s normative interpersonal influence and green purchase intention was not supported …