In this paper, we use novel survey data to consider factors impacting the adoption and intentions to invest in artificial intelligence (AI) by Irish micro-, small- and medium-sized enterprises (SMEs). More specifically, we explore the effects of firm characteristics, barriers to adoption and...

Purpose: This study addresses the digital transformation in tourism, accelerated due to the COVID-19 pandemic. By linking the front- and backstage activities, a model of the tourism value system is sketched with the aim to assist the shift toward digital value creation in the case of the German...