Search Results - subject:"knowledge model"

Influencer marketing effectiveness : a meta-analytic review

Pan, Meizhi; Blut, Markus; Ghiassaleh, Arezou; Lee, … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 52-78

Persistent link: https://www.econbiz.de/10015192980

A bartender, a brand rep and a customer walk into a bar : an exploration of the expert middleperson in the Persuasion Knowledge Model

Wagn, Lauren; Penner, Sara - In: Cogent business & management 11 (2024) 1, pp. 1-14

bartenders’ profession and subsequent theoretical implications from a Persuasion Knowledge Model perspective. Seven senior craft …) storytelling and (4) personal branding. Findings were put into the Persuasion Knowledge Model, adding depth to our understanding of …

Persistent link: https://www.econbiz.de/10014520069

Meta-analysis of social media influencer impact : key antecedents and theoretical foundations

Han, Jiseon; Balabanis, George - In: Psychology & marketing 41 (2024) 2, pp. 394-426

Persistent link: https://www.econbiz.de/10014467579

A bartender, a brand rep and a customer walk into a bar: an exploration of the expert middleperson in the Persuasion Knowledge Model

Wagn, Lauren; Penner, Sara - In: Cogent Business & Management 11 (2024) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10015456657

Framing sustainability : brand relationships and purchase intentions in the electric vehicle industry

Painter, David Lynn; Velazquez, Lauren - In: Corporate communications : an international journal 31 (2026) 2, pp. 316-340

Persistent link: https://www.econbiz.de/10015617605

Thirty years of persuasion knowledge research: From demonstrating effects to building theory to increasing applicability

Isaac, Mathew S.; Calder, Bobby J. - In: Consumer psychology review 8 (2025), pp. 3-14

Persistent link: https://www.econbiz.de/10015327699

Can you tolerate influencer marketing? : an empirical investigation of live streaming viewership reduction related to influencer marketing

Choi, Yun Seob; Wu, Qianqian; Lee, Jae Young - In: Journal of business research : JBR 188 (2025), pp. 1-12

Persistent link: https://www.econbiz.de/10015159190

The impact of product evaluation on appreciative engagement in social free sampling : a persuasion knowledge model perspective

Liao, Junyun; Ye, Yaohua; Li, Fengyan; He, Kai - In: Journal of research in interactive marketing : … 19 (2025) 6, pp. 936-951

Persistent link: https://www.econbiz.de/10015515416

Understanding users' AI manipulation intention : an empirical investigation of the antecedents in the context of AI recommendation algorithms

Kim, Taeyoung; Im, Il - In: Information & management : the international journal of … 62 (2025) 1, pp. 1-16

Persistent link: https://www.econbiz.de/10015432495

You plan to manipulate me : a persuasion knowledge perspective for understanding the effects of AI-assisted selling

Liu, Dewen; Wang, Haoding; Zhu, Youping - In: Journal of business research : JBR 200 (2025), pp. 1-14

Persistent link: https://www.econbiz.de/10015585190