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Search: subject:"laddering interview"
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Consumer behaviour
3
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Befragung
2
Interview
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Means-end chain
2
Betriebliche Wertschöpfung
1
Brand image
1
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Consumer values
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Customer integration
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Digital goods
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Digitale Güter
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Gastronomie
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Goal structure
1
Green brand positioning
1
Kaufentscheidung
1
Kundenintegration
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Kundenwert
1
Laddering interview
1
Laddering interview technique
1
Luxury goods
1
Luxusgüter
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Markenführung
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Service-Dominant Logic
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Social web
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Vintage capital model
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Vintage-Modell
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Amatulli, Cesare
1
Cascio, Robert
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De Angelis, Matteo
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Jeng, Mei-Yuan
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Jung, Yoonhyuk
1
Lumivalo, Juuli
1
Myers, Michael D.
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Pawlowski, Suzanne D.
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Pino, Giovanni
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Tuunanen, Tuure
1
Vartiainen, Tero
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Yeh, Tsu-Ming
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Zhang, Yixin
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of service research
1
Psychology & marketing
1
Service business
1
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ECONIS (ZBW)
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Micro-level mechanisms to support value co-creation for design of digital services
Tuunanen, Tuure
;
Lumivalo, Juuli
;
Vartiainen, Tero
; …
- In:
Journal of service research
27
(
2024
)
3
,
pp. 381-396
Persistent link: https://www.econbiz.de/10014580516
Saved in:
2
Understanding purchase determinants of luxury vintage products
Amatulli, Cesare
;
Pino, Giovanni
;
De Angelis, Matteo
; …
- In:
Psychology & marketing
35
(
2018
)
8
,
pp. 616-624
Persistent link: https://www.econbiz.de/10011970131
Saved in:
3
The effect of consumer values on the brand position of green restaurants by means-end chain and laddering interviews
Jeng, Mei-Yuan
;
Yeh, Tsu-Ming
- In:
Service business
10
(
2016
)
1
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011722235
Saved in:
4
Virtual goods, real goals : exploring means-end goal structure of consumers in social virtual worlds
Jung, Yoonhyuk
;
Pawlowski, Suzanne D.
- In:
Information & management : the internat. journal of …
51
(
2014
)
5
,
pp. 520-531
Persistent link: https://www.econbiz.de/10010396140
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