Avkiran, Necmi K. (ed.); Ringle, Christian M. (ed.) - 2018 - [1st edition 2018]
application in various contexts. PLS-SEM is a non-parametric approach designed to maximize explained variance in latent constructs …. Latent constructs are directly unobservable phenomena such as customer service quality and managerial competence. Explained … constructs such as conduct of staff and communication skills. Examples of latent constructs at the microeconomic level include …