Innovation management stands as a pivotal driver in attaining enduring sustainability in livelihoods. However, its progress can face formidable obstacles, encompassing the complexities arising from human perceptions. This research delved into the realm of innovation management within the context...

While most studies on African Indigenous Vegetables (AIV) focused on their nutritional values, household income and consumer attitudes, little has been documented on their marketing patterns. This study examines the influence of socio-economic factors and market patterns on AIV marketing among...

The study examined organic vegetable attributes, consumer decisions and consumption patterns of consumers in Ghana. A sample of 399 consumers was selected using a simple random sampling technique and data was collected through structured questionnaires. The study analyzed the important...

People waste a lot of food, especially at the consumption stage in consumer households. Despite the urgency of this topic, little is known about how consumers use visual inspection to decide to throw away fruits and vegetables at different stages of ripening and spoilage. We presented 366 US...