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Search: subject:"location-based targeting"
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Targeting advertising spending and price on the hotelling line
Moorthy, Sridhar
;
Shahrokhi Tehrani, Shervin
- In:
Marketing science
42
(
2023
)
6
,
pp. 1057-1079
Persistent link: https://www.econbiz.de/10014436747
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Competitive location-based and trajectory-based mobile targeting
Cezar, Asunur
;
Raghunathan, Srinivasan
- In:
Decision sciences
54
(
2023
)
2
,
pp. 177-192
Persistent link: https://www.econbiz.de/10014280019
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