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  • Search: subject:"logic of belonging"
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Brand 1 Brand management 1 Business network 1 Cluster analysis 1 Clusteranalyse 1 Markenartikel 1 Markenführung 1 Markenrecht 1 Place marketing 1 Regional cluster 1 Regionales Cluster 1 Standortmarketing 1 Trademark law 1 Unternehmensnetzwerk 1 cluster identity 1 intangible proximity 1 logic of belonging 1 logic of similarity 1 place branding 1 trademarks 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Grimbert, Stephanie Francis 1 Pesme, Jacques-Olivier 1 Zabala-Iturriagagoitia, Jon Mikel 1
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Regional studies : official journal of the Regional Studies Association 1
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ECONIS (ZBW) 1
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Deconstructing cluster identity : place branding and trademarking by cluster organizations
Grimbert, Stephanie Francis; Zabala-Iturriagagoitia, … - In: Regional studies : official journal of the Regional … 58 (2024) 10, pp. 1818-1830
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