Almost every food retailer offers them - temporary loyalty programs (TLPs). TLPs aim to enhance customer loyalty by …

Chapter 1: Introducing the currency effect -- Chapter 2: Designing the best currency for your loyalty program … -- Chapter 3: Designing an optimal currency redemption strategy for your loyalty program -- Chapter 4: Creating a marketplace for … your loyalty program currency -- Chapter 5: Optimizing liability management for loyalty currencies -- Chapter 6: Corporate …

Store loyalty is a key focus for companies that want to retain their customers. One strategy for building store loyalty … is to develop a loyalty program. This study aims to examine the impact of economic and non-economic benefits of the … program on store loyalty, with the mediating role of the number of years of membership (membership duration) in the loyalty …

Purpose - The research aims to examine the influence of perceived value (PV) dimensions on brand loyalty of luxury car … owners and to examine the mediating role of attitudinal loyalty (AL) between PV dimensions and behavioral loyalty (BL … brand attachment and brand loyalty. Originality/value - This study contributes to the decision-making of the rapidly growing …