Chapter 1: Introducing the currency effect -- Chapter 2: Designing the best currency for your loyalty program … -- Chapter 3: Designing an optimal currency redemption strategy for your loyalty program -- Chapter 4: Creating a marketplace for … your loyalty program currency -- Chapter 5: Optimizing liability management for loyalty currencies -- Chapter 6: Corporate …

Purpose - The research aims to examine the influence of perceived value (PV) dimensions on brand loyalty of luxury car … owners and to examine the mediating role of attitudinal loyalty (AL) between PV dimensions and behavioral loyalty (BL … brand attachment and brand loyalty. Originality/value - This study contributes to the decision-making of the rapidly growing …

between customer advocacy and brand loyalty in the retail banking sector of Pakistan. The brand relationship quality and … customer trust act as mediators between customer advocacy and brand loyalty. It is based on a sample of three hundred and fifty … may mediate the positive association between consumer advocacy and brand loyalty. These results highlight the importance …

achieved with the support of loyalty programmes. As the tourism and hospital industries have become the fastest growing sectors … explore the attractiveness of loyalty programmes to Chinese consumers and the challenges of such programmes in the hospitality … industry. The aim of this paper is to identify which aspects of a loyalty programme in the hospitality industry are perceived …