Khan, Shahzad Ahmad; Shamsi, Ibrahim Rashid Al; Ghila, … - In: Cogent Business & Management 9 (2022) 1, pp. 1-12
right technology are ought to be successful in winning the customers and outperforming competitors, and luxury brands are no … exception. Although the consumer psychology of luxury brands delves deep into the consumer's perception, emotional value, and … luxury brands, located in north-eastern and central cities (Rawalpindi, Islamabad, Faisalabad and Lahore) of Pakistan. The …