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Search: subject:"macromarketing"
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macromarketing
206
Marketing
105
Marketing theory
85
Marketingtheorie
85
Consumer behaviour
66
Konsumentenverhalten
66
sustainability
48
Nachhaltige Entwicklung
41
Sustainable development
41
marketing systems
29
Marketing management
26
Marketingmanagement
26
Sustainability
25
Nachhaltigkeit
24
Corporate Social Responsibility
23
Corporate social responsibility
23
Macromarketing
20
Brand management
15
Markenführung
15
Business ethics
14
Ethics
14
Ethik
14
Social marketing
14
Subsistence economy
14
Subsistenzwirtschaft
14
Unternehmensethik
14
Bibliometrics
13
Bibliometrie
13
Social Marketing
13
marketing
13
Market research
12
Marktforschung
12
Sustainable consumption
12
Welt
12
World
12
Nachhaltiger Konsum
11
Relationship marketing
11
Religion
11
ethics
11
Beziehungsmarketing
10
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Undetermined
150
Free
20
CC license
1
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Article
260
Book / Working Paper
3
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Article in journal
245
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245
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2
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2
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English
256
Undetermined
6
Romanian
1
Author
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Shultz, Clifford J.
16
Wooliscroft, Ben
12
Peterson, Mark
11
Layton, Roger A.
10
Stanton, Julie
7
Watson, Forrest
7
Benton, Raymond
6
Ekici, Ahmet
5
Gurrieri, Lauren
5
Laczniak, Gene R.
5
Mittelstaedt, John D.
5
Previte, Josephine
5
Atik, Deniz
4
Domegan, Christine
4
Kadirov, Djavlonbek
4
Kennedy, Ann-Marie
4
Lusch, Robert F.
4
Prothero, Andrea
4
Shapiro, Stanley
4
Varey, Richard J.
4
Viswanathan, Madhu
4
Beninger, Stefanie
3
Brace-Govan, Jan
3
Ganglmair-Wooliscroft, Alexandra
3
Gao, Zhihong
3
Hunt, Shelby D.
3
McDonagh, Pierre
3
Samuel, Anthony
3
Sridharan, Srinivas
3
Aschemann-Witzel, Jessica
2
Avram, Emanuela Maria
2
Becker, Ingrid
2
Chatzidakis, Andreas
2
Conejo, Francisco
2
Corus, Canan
2
Cummins, Shannon
2
Currim, Imran S.
2
Dadzie, Kofi Q.
2
De Quero-Navarro, Beatriz
2
Deshpandé, Rohit
2
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Institution
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Centre Emile Bernheim, Solvay Brussels School of Economics and Management
1
Université Paris-Dauphine (Paris IX)
1
Published in...
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Journal of macromarketing : examining the interactions among markets, marketing, and society
151
Journal of macromarketing
66
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing education : JME
3
Australasian marketing journal
2
Journal of Historical Research in Marketing
2
Journal of Islamic Marketing
2
Journal of Islamic marketing : JIMA
2
Journal of business research : JBR
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Amfiteatru Economic Journal
1
Community quality-of-life and well-being
1
DBA Africa management review
1
Decision
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Economics Papers from University Paris Dauphine
1
European Journal of Marketing
1
European journal of marketing
1
European journal of marketing : EJM
1
International Journal of Bank Marketing
1
International Review on Public and Nonprofit Marketing
1
Journal of Consumer Policy
1
Journal of Economic Regulation (Вопросы регулирования экономики) Journal of Economic Regulation
1
Journal of Social Marketing
1
Journal of agribusiness in developing and emerging economies : JADEE
1
Journal of business ethics : JBE
1
Journal of historical research in marketing
1
Marketing letters : a journal of research in marketing
1
Olsztyn economic journal
1
Revista de Marketing Online (Journal of Online Marketing)
1
Social Indicators Research
1
The AMFITEATRU ECONOMIC journal
1
Trends Economics and Management
1
Trends economics and management
1
Working Papers CEB
1
Zbornik radova Ekonomskog Fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu
1
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Source
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ECONIS (ZBW)
246
RePEc
8
Other ZBW resources
7
EconStor
2
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263
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1
The evolution and investigation of markets,
macromarketing
and systems : a special issue in honor of Roger Layton
Wooliscroft, Ben
- In:
Journal of macromarketing
44
(
2024
)
2
,
pp. 328-331
Persistent link: https://www.econbiz.de/10014584735
Saved in:
2
WEIRD is not enough : sustainability insights from non-weird countries
Wooliscroft, Ben
;
Ko, Eunju
- In:
Journal of macromarketing
43
(
2023
)
2
,
pp. 171-174
Persistent link: https://www.econbiz.de/10014294184
Saved in:
3
Marketing & society in the classroom : the scaffolded controversies approach
Watson, Forrest
;
Beninger, Stefanie
;
Stanton, Julie
- In:
Journal of macromarketing
44
(
2024
)
3
,
pp. 679-684
Persistent link: https://www.econbiz.de/10015165324
Saved in:
4
Partnerships as strategy in macro-social marketing
Shaw, David
;
Harris, Fiona
;
Ali, Haider
- In:
Journal of macromarketing
44
(
2024
)
4
,
pp. 761-774
Persistent link: https://www.econbiz.de/10015165361
Saved in:
5
Introduction to the special issue on developing research methods and metrics in
macromarketing
Stanton, Julie
;
De Quero-Navarro, Beatriz
;
Domegan, …
- In:
Journal of macromarketing
44
(
2024
)
1
,
pp. 74-80
Persistent link: https://www.econbiz.de/10014584708
Saved in:
6
Laytonian writing : some processes and experiences of co-authoring with Roger A. Layton
Domegan, Christine
- In:
Journal of macromarketing
44
(
2024
)
2
,
pp. 332-334
Persistent link: https://www.econbiz.de/10014584736
Saved in:
7
Towards a sharper "golden anniversary" focus for
macromarketing
?
Shapiro, Stanley
- In:
Journal of macromarketing
44
(
2024
)
2
,
pp. 335-338
Persistent link: https://www.econbiz.de/10014584738
Saved in:
8
The curvilinear role of trust in marketing systems : analysis of a moderated-mediation model with hierarchical linear modeling
Manis, Kerry T.
;
Cockrell, Seth
;
Friske, Wesley
- In:
Journal of macromarketing
44
(
2024
)
1
,
pp. 116-134
Persistent link: https://www.econbiz.de/10014584713
Saved in:
9
The five stages of the
macromarketing
field of study : from raison d'etre to field of significant promise
Hunt, Shelby D.
;
Hass, Ashley
;
Manis, Kerry T.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 10-24
Persistent link: https://www.econbiz.de/10012485415
Saved in:
10
Macromarketing
pedagogy at the 2023 Conference
Stanton, Julie
- In:
Journal of macromarketing
43
(
2023
)
4
,
pp. 522-523
Persistent link: https://www.econbiz.de/10014435066
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