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macromarketing
192
Marketing
69
Consumer behaviour
55
Konsumentenverhalten
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Marketing theory
49
Marketingtheorie
49
sustainability
46
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Wooliscroft, Ben
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8
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Ekici, Ahmet
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Journal of macromarketing : examining the interactions among markets, marketing, and society
151
Journal of macromarketing
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing education : JME
3
Australasian marketing journal
2
Journal of Islamic marketing : JIMA
2
Journal of business research : JBR
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Community quality-of-life and well-being
1
DBA Africa management review
1
Decision
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
European journal of marketing
1
European journal of marketing : EJM
1
Journal of agribusiness in developing and emerging economies : JADEE
1
Journal of business ethics : JBE
1
Journal of historical research in marketing
1
Marketing letters : a journal of research in marketing
1
Olsztyn economic journal
1
Trends economics and management
1
Zbornik radova Ekonomskog Fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu
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ECONIS (ZBW)
RePEc
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EconStor
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1
WEIRD is not enough : sustainability insights from non-weird countries
Wooliscroft, Ben
;
Ko, Eunju
- In:
Journal of macromarketing
43
(
2023
)
2
,
pp. 171-174
Persistent link: https://www.econbiz.de/10014294184
Saved in:
2
The five stages of the
macromarketing
field of study : from raison d'etre to field of significant promise
Hunt, Shelby D.
;
Hass, Ashley
;
Manis, Kerry T.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 10-24
Persistent link: https://www.econbiz.de/10012485415
Saved in:
3
National customer orientation : an empirical test across 112 countries
Mintz, Ofer
;
Currim, Imran S.
;
Deshpandé, Rohit
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014333912
Saved in:
4
Macromarketing
pedagogy at the 2023 Conference
Stanton, Julie
- In:
Journal of macromarketing
43
(
2023
)
4
,
pp. 522-523
Persistent link: https://www.econbiz.de/10014435066
Saved in:
5
Building on a long needed seminal contribution
Shapiro, Stanley
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 603-608
Persistent link: https://www.econbiz.de/10013475247
Saved in:
6
Introducing the
macromarketing
pedagogy section of the journal of
macromarketing
Stanton, Julie
- In:
Journal of macromarketing
42
(
2022
)
2
,
pp. 326-327
Persistent link: https://www.econbiz.de/10013257885
Saved in:
7
Despair, rigging, anger, and degrowth
Benton, Raymond
- In:
Journal of macromarketing
42
(
2022
)
3
,
pp. 345-355
Persistent link: https://www.econbiz.de/10013389043
Saved in:
8
Using
macromarketing
to teach business sustainability
Peterson, Mark
- In:
Journal of marketing education : JME
44
(
2022
)
3
,
pp. 390-401
Persistent link: https://www.econbiz.de/10013473779
Saved in:
9
Customer experience management : underexplored instrument for customer transformation
Havíř, David
- In:
Trends economics and management
15
(
2021
)
37
,
pp. 43-60
customer experience in the
macromarketing
context. Methodology/methods: The grounded theory development approach is based upon …
Persistent link: https://www.econbiz.de/10012606917
Saved in:
10
Our obsolete marketing mentality : George Fisk, meet Karl Polanyi
Benton, Raymond
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 88-103
Persistent link: https://www.econbiz.de/10012485419
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