Bhuian, Shahid N.; Shamma, Hamed M.; Mourad, Maha; … - In: International Journal of Economics and Business Research 6 (2013) 1, pp. 52-68
The purpose of this study is to empirically examine the role of managerial traits (need for achievement, tolerance for … that managerial traits may be effective enablers of market orientation and in turn of firm performance. Firms could recruit … testing four important managerial traits, the study advances the literature on predictors of market orientation. …