Wanyonyi, Eileen Inyanji; Gathungu, E. W.; Bett, … - In: Cogent business & management 10 (2023) 2, pp. 1-15
Competitive pressure has resulted in fierce competition among agro-dealer businesses, with market share margins being … increasing revenues and ensuring proper resource utilization. Agro-dealer businesses should aim to increase their market share by …