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Theorie
127
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127
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108
Produktdifferenzierung
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Anderson, Simon P.
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Peitz, Martin
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Caminal, Ramón
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Degryse, Hans
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Görg, Holger
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Inderst, Roman
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Jeon, Doh-Shin
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Krahnen, Jan Pieter
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Kühn, Kai-Uwe
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Lutz, Stefan
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Lutz, Stefan Heinz Hermann
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Mayer, Thierry
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Melitz, Marc J.
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Moraga-González, José Luis
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Redding, Stephen
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Discussion paper / Centre for Economic Policy Research
Journal of business research : JBR
2,340
SpringerLink / Bücher
1,673
Industrial marketing management : the international journal for industrial and high-tech firms
1,568
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
627
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
539
European journal of marketing : EJM
533
Journal of marketing management : MM
526
International journal of production research
525
Springer eBook Collection
515
Journal of marketing
514
Journal of travel and tourism marketing
496
Management science : journal of the Institute for Operations Research and the Management Sciences
489
Journal of strategic marketing
479
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
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The journal of product & brand management
444
Gabler Edition Wissenschaft
434
Psychology & marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
363
Asia Pacific journal of marketing and logistics
357
Journal of marketing communications
357
Journal of advertising research
344
Journal of retailing
320
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
312
Springer eBook Collection / Business and Economics
311
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Journal of hospitality marketing & management
283
Management Science
274
Journal of global marketing
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ECONIS (ZBW)
215
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1
Firms and collective reputation : the Volkswagen emissions scandal as a case study
Bachmann, Ruediger
;
Ehrlich, Gabriel
;
Ruzic, Dimitrije
-
2017
Persistent link: https://www.econbiz.de/10011820219
Saved in:
2
A large-scale field experiment to evaluate the effectiveness of paid search advertising
Coviello, Lorenzo
;
Genîzî, Ûrî
;
Götte, Lorenz
-
2017
Persistent link: https://www.econbiz.de/10011741631
Saved in:
3
Multilevel
marketing
: pyramid-shaped schemes or exploitative scams?
Antler, Yair
-
2018
Persistent link: https://www.econbiz.de/10011947691
Saved in:
4
Newspapers in times of low advertising revenues
Angelucci, Charles
;
Cagé, Julia
-
2016
Persistent link: https://www.econbiz.de/10011524505
Saved in:
5
Second-degree price discrimination by a two-sided monopoly platform
Jeon, Doh-Shin
;
Kim, Byung-Cheol
;
Menicucci, Domenico
-
2016
Persistent link: https://www.econbiz.de/10011551071
Saved in:
6
Incentive compatible advertising on a social network
Eliaz, Kfir
;
Spiegler, Ran
-
2016
Persistent link: https://www.econbiz.de/10011494237
Saved in:
7
Inefficient globalization of finance : evidence from
marketing
-oriented overseas expansions of low-skilled mutual fund families
Cheng, Si
;
Massa, Massimo
;
Zhang, Hong
-
2017
Persistent link: https://www.econbiz.de/10011670916
Saved in:
8
Strategic search diversion, product affiliation and platform competition
Hagiu, Andrei
;
Jullien, Bruno
-
2013
Persistent link: https://www.econbiz.de/10009745617
Saved in:
9
Market-based lobbying : evidence from advertising spending in Italy
Della Vigna, Stefano
;
Durante, Ruben
;
Knight, Brian G.
; …
-
2014
Persistent link: https://www.econbiz.de/10010341239
Saved in:
10
The invisible hand of the government : "moral suasion" during the European sovereign debt crisis
Horen, Neeltje van
;
Ongena, Steven
;
Popov, Alexander
-
2016
Persistent link: https://www.econbiz.de/10011482189
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