the involvement of developing-country SMEs, with the goal of developing a model for measuring SMEs' marketing performance … findings show six dimensions to measure marketing performance in SMEs: product market level, marketing effectiveness, customers … performance dimensions. In addition, the findings can help SMEs with self-learning processes. They can measure marketing …

adoption of e-commerce and the effect on marketing performance in Palestinian SMEs. The study's theoretical foundation is based …, adopting E-commerce positively and significantly affects SMEs' Marketing Performance. Based on the results of this study …

This research attempts to explore the uses of market sensing and marketing performance through technological innovation … market sensing and marketing performance from the less-established home fashion industry. Methodology, the sampling method … amount of literature and to practitioners who have contributed knowledge related to market sensing variables on marketing …

This research analyses the influence of market orientation and competitive advantage on MSMEs’ marketing performance … market orientation and competitive advantage significantly influence MSME marketing performance. Additionally, competitive … advantage moderates, strengthening the relationship between market orientation and marketing performance. These findings have …

for solving the inconsistent findings on the role of entrepreneurial orientation in enhanced marketing performance. Rooted … strategic asset for high marketing performance. …

entrepreneurial marketing through digital marketing capabilities on marketing performance in Palu, Indonesia. The population in the … have positive and significant effects on digital marketing capabilities and on marketing performance. Furthermore, digital … marketing capabilities have a positive and significant effect on marketing performance. However, digital marketing is less …

empirical output proves that product delivery innovation and cashless payments have no impact on marketing performance. Uniquely …, social media engagement actually has an impact on marketing performance. Besides that, product delivery innovation and … cashless payments through social media engagement have an impact on marketing performance. The emergence of COVID-19 in …

that less efficient SEBs, in terms of their internal business and marketing performance, are more active in obtaining both …

that less efficient SEBs, in terms of their internal business and marketing performance, are more active in obtaining both …