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Search: subject:"marketing program standardization"
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Journal of international marketing
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Management international review : mir ; journal of international business
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ECONIS (ZBW)
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Marketing agility in subsidiaries : market orientation and
marketing
program
standardization
as the "twin engines" of performance
Ozsomer, Aysegul
;
Simonin, Bernard L.
;
Mandler, Timo
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10014294034
Saved in:
2
International marketing standardization : a meta-analytic estimation of its antecedents and consequences
Tan, Qun
;
Sousa, Carlos M. P.
- In:
Management international review : mir ; journal of …
53
(
2013
)
5
,
pp. 711-739
Persistent link: https://www.econbiz.de/10010198051
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