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  • Search: subject:"marketing strategy"
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Year of publication
Subject
All
Marketing management 18,909 Marketingmanagement 18,870 Marketing 4,705 Consumer behaviour 3,971 Konsumentenverhalten 3,803 Theory 2,491 Theorie 2,488 Relationship marketing 2,462 Beziehungsmarketing 2,412 Brand management 1,965 Markenführung 1,885 Online-Marketing 1,771 Internet marketing 1,753 Marketing strategy 1,745 Deutschland 1,592 Germany 1,586 Strategisches Management 1,292 Social Web 1,281 Social web 1,281 Firm performance 1,141 Unternehmenserfolg 1,140 Strategic management 1,082 Innovation 1,039 USA 950 Brand image 936 Brand 921 Markenartikel 921 SME 917 Markenimage 916 KMU 915 International marketing 898 United States 887 Advertising 846 Internationales Marketing 839 Marktforschung 827 Werbung 823 Werbewirkung 776 Advertising effects 773 Market research 730 Marketing theory 681
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Online availability
All
Undetermined 6,873 Free 2,454 CC license 268
Type of publication
All
Article 13,619 Book / Working Paper 7,520 Journal 58 Other 7
Type of publication (narrower categories)
All
Article in journal 9,264 Aufsatz in Zeitschrift 9,264 Aufsatz im Buch 2,455 Book section 2,455 Graue Literatur 1,111 Non-commercial literature 1,111 Hochschulschrift 1,110 Thesis 953 research-article 839 Lehrbuch 698 Collection of articles of several authors 671 Sammelwerk 671 Textbook 592 Bibliografie enthalten 530 Bibliography included 530 Working Paper 525 Arbeitspapier 522 Case study 446 Fallstudie 446 Aufsatzsammlung 393 Konferenzschrift 203 Ratgeber 175 Guidebook 166 review-article 151 Conference proceedings 134 non-article 123 Reprint 122 review 107 conceptual-paper 105 case-report 104 Glossar enthalten 99 Glossary included 99 Conference paper 94 Konferenzbeitrag 94 Handbook 80 Handbuch 80 viewpoint 60 Collection of articles written by one author 41 Sammlung 41 Fallstudiensammlung 38
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Language
All
English 16,832 German 3,913 Undetermined 243 French 73 Polish 41 Russian 34 Hungarian 24 Dutch 15 Italian 14 Spanish 14 Swedish 11 Ukrainian 11 Lithuanian 10 Romanian 6 Bulgarian 5 Portuguese 3 Slovak 3 Serbian 3 Turkish 2 Valencian 1 Czech 1 Danish 1 Finnish 1 Croatian 1 Indonesian 1 Kazakh 1 Macedonian 1 Slovenian 1
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Author
All
Kotler, Philip 99 Bruhn, Manfred 85 Homburg, Christian 67 Meffert, Heribert 62 Sheth, Jagdish N. 51 Pepels, Werner 47 Keller, Kevin Lane 41 Kitchen, Philip J. 40 Kumar, V. 40 Esch, Franz-Rudolf 36 Vrontis, Demetris 36 Kirchgeorg, Manfred 34 Bauer, Hans H. 33 Wiedmann, Klaus-Peter 32 Backhaus, Klaus 30 Tomczak, Torsten 29 Albers, Sönke 28 Piercy, Nigel 28 Kerin, Roger A. 27 Lindgreen, Adam 26 Schultz, Don E. 26 Berndt, Ralph 25 Burmann, Christoph 25 Hinson, Robert 25 Kuß, Alfred 25 Pauwels, Koen 25 Varadarajan, Rajan 25 Di Benedetto, C. Anthony 24 Ferrell, O. C. 24 Hult, G. Tomas M. 24 Hunt, Shelby D. 24 Kleinaltenkamp, Michael 24 Morgan, Neil A. 24 O'Cass, Aron 24 Rajagopal 24 Shankar, Venkatesh 24 Balmer, John M. T. 23 Fritz, Wolfgang 23 Melewar, T. C. 23 Fantapié Altobelli, Claudia 22
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Institution
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American Marketing Association 61 Springer Fachmedien Wiesbaden 53 Books on Demand GmbH <Norderstedt> 18 European Society for Opinion and Marketing Research 17 IGI Global 15 Fördergesellschaft Marketing an der Universität Augsburg 14 Verlag Franz Vahlen 13 Haufe-Lexware GmbH & Co. KG 10 National Bureau of Economic Research 10 De Gruyter Oldenbourg 8 Verlag Dr. Kovač 8 American Management Association 7 Chartered Institute of Marketing 7 Duncker & Humblot 7 Fachhochschule Reutlingen / European School of Business 7 Harvard Graduate School of Business Administration 7 Institut für Betriebswirtschaftslehre des Außenhandels <Wien> 7 NetLibrary, Inc 7 AMACOM 6 DePaul University / College of Commerce 6 Edward Elgar Publishing 6 Information Resources Management Association 6 Uni-Taschenbücher GmbH 6 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 6 Campus Verlag 5 Center of Market Oriented Product and Production Management 5 Erasmus Research Institute of Management 5 UVK Verlagsgesellschaft mbH 5 Wiley-VCH 5 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 5 Berliner Wissenschafts-Verlag 4 Erich Schmidt Verlag 4 Europäische Kommission / Generaldirektion Wirtschaft und Finanzen 4 INSEAD 4 Internationales Arbeitsamt 4 Macquarie University / Department of Economics 4 OECD 4 Pearson Studium 4 Universität Bremen 4 W. Kohlhammer GmbH 4
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Published in...
All
Journal of business research : JBR 424 Industrial marketing management : the international journal for industrial and high-tech firms 287 European Journal of Marketing 218 Journal of strategic marketing 212 Strategic Direction 197 SpringerLink / Bücher 186 Journal of Consumer Marketing 149 European journal of marketing : EJM 142 Journal of marketing management : MM 139 Journal of marketing communications 138 Marketing Intelligence & Planning 138 Journal of the Academy of Marketing Science 131 Journal of marketing 122 Journal of retailing and consumer services 115 Europäische Hochschulschriften / 5 114 The journal of business & industrial marketing 112 Marketing intelligence & planning 110 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 84 Journal of Product & Brand Management 83 Gabler Edition Wissenschaft 79 International Marketing Review 77 International Journal of Bank Marketing 71 Management science : journal of the Institute for Operations Research and the Management Sciences 69 The journal of brand management : an international journal 69 Business horizons 66 The journal of product & brand management 66 Springer eBook Collection 65 Asia Pacific journal of marketing and logistics 61 Journal of Business & Industrial Marketing 61 Lehrbuch 58 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 54 The marketing review 54 Journal of marketing research : JMR 53 International marketing review 52 Marketing science 52 Psychology & marketing 52 International journal of technology marketing : IJTMkt 51 Journal of Services Marketing 49 Journal of advertising research 49 Journal of global marketing 48
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Source
All
ECONIS (ZBW) 19,366 Other ZBW resources 1,501 RePEc 242 BASE 45 EconStor 24 USB Cologne (business full texts) 16 USB Cologne (EcoSocSci) 10
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Showing 1 - 10 of 21,204
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Balancing economic benefits and environmental costs : introducing carbon footprint indicators in tourist market targeting
Gallego, Inmaculada; Font, Xavier; Torres-Delgado, Anna - In: Tourism management : research, policies, practice 107 (2025), pp. 1-13
Persistent link: https://www.econbiz.de/10015334534
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Generative AI in marketing and principles for ethical design and deployment
Hermann, Erik; Puntoni, Stefano - In: Journal of public policy & marketing 44 (2025) 3, pp. 332-349
Persistent link: https://www.econbiz.de/10015415600
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Generative AI as a disruptive innovation : implications for marketing strategic transformations
Elgheit, Emad Abou - In: Foresight and STI governance : journal of the National … 19 (2025) 1, pp. 6-15
Persistent link: https://www.econbiz.de/10015414211
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Marketing strategy implementation : why is it so hard?
Morgan, Neil A.; Menon, Ajay; Jaworski, Bernard J.; … - In: Journal of business research : JBR 190 (2025), pp. 1-18
Persistent link: https://www.econbiz.de/10015419787
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Understanding destination marketing processes through film tourism : local and global networks
Nakayama, Chihiro - In: Journal of travel and tourism marketing 41 (2024) 9, pp. 1177-1189
Persistent link: https://www.econbiz.de/10015183102
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Evaluating the effectiveness of advertising campaigns in the fast-food industry using an analytical engine
Rymarczyk, Paweł; Figura, Ćezary; Wojciechowski, Łukasz - In: European research studies 27 (2024), pp. 126-136
Persistent link: https://www.econbiz.de/10014543742
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Collection life cycle analysis : enhancing market strategies through advanced data analytics
Mazurek, Mariusz; Gauda, Konrad; Skrzypek-Ahmed, Sylwia; … - In: European research studies 27 (2024), pp. 14-24
Persistent link: https://www.econbiz.de/10014543362
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Integrating sustainable development into their marketing strategy : practices of Lebanese agri-food industries
Davidavičienė, Vida; Abou Fayad, Cendrella; Gergess, Marc - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 25 (2024) 1, pp. 24-35
their Marketing strategy based on the 4Ps. Lebanon's distinct challenges, from environmental to economic, call for …
Persistent link: https://www.econbiz.de/10014636097
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Evolving marketing strategies for Swiss SMEs in the ICT sector : a marketing strategy canvas in support of digital transformation
Meyer, Mona A.; Peter, Marc K. - In: International journal of technology marketing : IJTMkt 18 (2024) 1, pp. 91-112
Persistent link: https://www.econbiz.de/10015062353
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Exploring the efficacy of ecolabels as a marketing strategy : insights from the emerging bioplastic packaging market
Baskoro, Muhammad Lahandi; Tjahjono, Benny; Beltran, … - 2024
Persistent link: https://www.econbiz.de/10015339821
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