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The paradigm shift of mass customisation research

Kim, Songi; Lee, Keeheon - In: International journal of production research 61 (2023) 10, pp. 3350-3376

Persistent link: https://www.econbiz.de/10014323622

Challenges and future perspectives for the life cycle of manufacturing networks in the mass customisation era

Mourtzis, D. - In: Logistics Research 9 (2016) 1, pp. 1-20

mass customisation and personalisation. The considered life cycle aspects include supplier selection, initial manufacturing …

Persistent link: https://www.econbiz.de/10011643792

Challenges and future perspectives for the life cycle of manufacturing networks in the mass customisation era

Mourtzis, D. - In: Logistics research 9 (2016) 1, pp. 1-20

mass customisation and personalisation. The considered life cycle aspects include supplier selection, initial manufacturing …

Persistent link: https://www.econbiz.de/10011599358

Adopting Product Modularity in House Building to Support Mass Customisation

Rocha, Cecília G. da; Formoso, Carlos T.; … - In: Sustainability 7 (2015) 5, pp. 4919-4937

Product modularity is a concept that can contribute to the improvement of product quality and production efficiency in house-building. However, there is a lack of consensus in the literature on the concepts that define product modularity. Furthermore, little attention has been given to the...

Persistent link: https://www.econbiz.de/10011265952

A Construction Management Framework for Mass Customisation in Traditional Construction

Andújar-Montoya, María Dolores; Gilart-Iglesias, Virgilio - In: Sustainability 7 (2015) 5, pp. 5182-5210

A Mass Customisation model is discussed as a competitive positioning strategy in the marketplace adding value to the …. To the present day, almost all proposals for Mass Customisation have been focused on the design phase and single family …, this inefficiency often makes Mass Customisation unfeasible in terms of deadlines and site management. Therefore, the …

Persistent link: https://www.econbiz.de/10011268471

Perfect and Dynamic Segmentation via the Internet

Huehn, Matthias - Faculty of Management Technology, German University - 2007

Marketing strategy; segmentation; market research; value proposition; new consumer; mass customisation Faculty of … will focus on the first effect. What about ‘mass customisation’ which until recently has received a lot of attention? Is … conclusion that mass customisation works quite well for a very small segment of the market but fails to solve the problem that …

Persistent link: https://www.econbiz.de/10005667297