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Search: subject:"mass customization (MC)"
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Mass Customization
4
Mass customization
4
Beziehungsmarketing
3
Mass customization (MC)
3
Relationship marketing
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Consumer behaviour
2
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2
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Multinationales Unternehmen
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Online retailing
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Online sales configurator capabilities (OSCCs)
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Online-Handel
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Organisationale Ambidextrie
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Organisatorischer Wandel
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Moulins, Jean-Louis
1
Rui, Mingjie
1
Shi, Jingjing
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Yang, Zhilin
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Yao, Jianming
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Asia Pacific journal of marketing and logistics
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
IEEE transactions on engineering management : EM
1
IEEE transactions on engineering management : EM ; a publication of the IEEE Engineering Management Society
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ECONIS (ZBW)
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How do goal orientations affect organizational agility? : the mediating effects of ambidextrous operational capabilities
Zhang, Mengru
;
Zhou, Jingmei
;
Chen, Meng
;
Liu, Hefu
- In:
IEEE transactions on engineering management : EM ; a …
71
(
2024
),
pp. 4284-4297
Persistent link: https://www.econbiz.de/10015407918
Saved in:
2
Mass customization's online sales configurator capabilities and purchase intention : the roles of psychological empowerment and ownership
Meddeb, Marwa
;
Moulins, Jean-Louis
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 1-10)
.
2024
Persistent link: https://www.econbiz.de/10014500979
Saved in:
3
Mass customization : the role of consumer preference measurement, manufacturing flexibility and customer participation
Shi, Jingjing
;
Huang, Fang
;
Jia, Fang
;
Yang, Zhilin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1366-1382
Persistent link: https://www.econbiz.de/10014286052
Saved in:
4
Scheduling optimization in the mass customization of global producer services
Yao, Jianming
;
Deng, Ziliang
- In:
IEEE transactions on engineering management : EM
62
(
2015
)
4
,
pp. 591-603
Persistent link: https://www.econbiz.de/10011392580
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