Guitart, Ivan A.; Schwaiger, Manfred; Eberhardt, Johanna - In: Schmalenbach journal of business research : SBUR 76 (2024) 1, pp. 1-28
In this study, we investigate whether corporate reputation reduces or amplifies mass media news' impact on market value … companies, we offer evidence of corporate reputation amplifying both negative and positive mass media news' impact on market … dimensions play in shaping investors' response to positive and negative mass media news. Our results also show that ensuring the …