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Year of publication
Subject
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Consumer behaviour 43 Konsumentenverhalten 43 Social Web 24 Social web 24 Mobile communications 22 Mobilkommunikation 22 Internet marketing 20 Online-Marketing 20 Advertising effects 18 Werbewirkung 18 Communication 15 Kommunikation 14 text messaging 14 Beziehungsmarketing 13 Relationship marketing 13 Advertising 12 Instant messaging 11 Internal communication 11 Interne Kommunikation 11 Werbung 11 Gesundheit 10 Health 10 Mobile phone 10 messaging 10 Coronavirus 9 Instant Messaging 9 Mobile instant messaging 9 Mobiltelefon 9 Social network 8 instant messaging 8 Gesundheitsvorsorge 7 Marketing management 7 Marketingmanagement 7 Messaging 7 Preventive care 7 Soziales Netzwerk 7 Text messaging 7 Brand management 6 COVID-19 6 Children 6
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Online availability
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Undetermined 103 Free 56 CC license 8
Type of publication
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Article 155 Book / Working Paper 31 Other 1
Type of publication (narrower categories)
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Article in journal 116 Aufsatz in Zeitschrift 116 Working Paper 16 Graue Literatur 11 Non-commercial literature 11 Arbeitspapier 10 research-article 9 Article 5 Aufsatz im Buch 3 Book section 3 Conference paper 3 Konferenzbeitrag 3 Congress Report 2 Thesis 2 Conference Paper 1
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Language
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English 157 Undetermined 27 German 1 Russian 1 Spanish 1
Author
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Cortes, Kalena E. 6 Fricke, Hans 6 Loeb, Susanna 6 Song, David S. 6 York, Benjamin N. 4 Brandt, Alicia 3 Fiedler, Marina 3 Lo Presti, Letizia 3 Marino, Vittoria 3 Mitomo, Hitoshi 3 Oskorouchi, Hamid R. 3 Sousa-Poza, Alfonso 3 Achar, Chethana 2 Agrawal, Nidhi 2 Andersen, Laura Mørch 2 Basistha, Ahana 2 Bertolotti, Fabiola 2 Boldrini, Michela 2 Conzo, Pierluigi 2 Cruz-Cárdenas, Jorge 2 Diller, Heike 2 Eger, Jens 2 Elwalda, Abdulaziz 2 Erkan, Ismail 2 Ermoshina, Ksenia 2 Ghanbari, Mohammed 2 Guadalupe-Lanas, Jorge 2 Isaac, Henri 2 Jeffrey, Stephen 2 Jirakasem, Monarat 2 Johnson, Norman A. 2 Kaplan, Lennart 2 Lei, Soey Sut Ieng 2 Macrì, Diego Maria 2 Maggiore, Giulio 2 Mak, Brenda 2 Mattarelli, Elisa 2 Meents, Selmar 2 Merikivi, Jani 2 Mo, Di 2
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Institution
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C.E.P.R. Discussion Papers 1 Copenhagen Business School 1 Economics Research, World Bank Group 1 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 1 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 1 HAL 1 Mathematica Policy Research 1 Sloan School of Management, Massachusetts Institute of Technology (MIT) 1 University of Stellenbosch. Faculty of Economic and Management Sciences. Graduate School of Business. 1 Université Paris-Dauphine (Paris IX) 1 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1
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Published in...
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Journal of marketing research 4 Journal of payments strategy & systems 4 Business horizons 3 Discussion paper series / IZA 3 IZA Discussion Papers 3 New technology, work and employment 3 Electronic commerce research 2 Empirical Economics 2 European journal of marketing 2 Health marketing quarterly 2 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 2 International Journal of Revenue Management 2 International journal of internet marketing and advertising : IJIMA 2 Journal of business research : JBR 2 Journal of digital banking 2 Journal of economic behavior & organization : JEBO 2 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 2 Journal of marketing communications 2 Journal of promotion management : innovations in planning and applied research 2 Online Information Review 2 Schmalenbach Business Review (sbr) 2 The journal of business & industrial marketing 2 30th European Conference of the International Telecommunications Society (ITS): "Towards a Connected and Automated Society", Helsinki, Finland, 16th-19th June, 2019 1 AMS review : official publication of the Academy of Marketing Science 1 ASEAN marketing journal : Association of Southeast Asian Nations marketing journal 1 Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting 1 Agricultural and resource economics review : ARER 1 CEPR Discussion Papers 1 Carlo Alberto notebooks 1 Computational & mathematical organization theory 1 Contemporary Economics 1 Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023 1 Corporate governance and research & development studies : CGR&DS 1 Corporate reputation review : an international journal 1 Decision sciences : DS 1 Desarrollo económico : revista de ciencias sociales 1 Development Outreach 1 Development policy review 1 Digital business 1 Digital innovations, business and society in Africa : new frontiers and a shared strategic vision 1
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Source
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ECONIS (ZBW) 130 RePEc 25 Other ZBW resources 14 EconStor 12 BASE 6
Showing 91 - 100 of 187
Cover Image
How does intensification and mobile rearrangement affect employee commitment
Jeffrey, Stephen; Diller, Heike; Fiedler, Marina - 2016
preferred working style but also with overload, and the same applies to telephone and messaging. In terms of rearrangement …
Persistent link: https://www.econbiz.de/10011848787
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Engaging customers in value co-creation through mobile instant messaging in the tourism and hospitality industry
Lei, Soey Sut Ieng; Ye, Shun; Wang, Dan; Law, Rob - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 229-251
Persistent link: https://www.econbiz.de/10012201334
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Fear of detection and efficacy of prevention : using construal level to encourage health behaviors
Achar, Chethana; Agrawal, Nidhi; Hsieh, Meng-Hua - In: Journal of marketing research 57 (2020) 3, pp. 582-598
Persistent link: https://www.econbiz.de/10012214343
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HPV prevention is not just for girls : an examination of college-age-students' adoption of HPV vaccines
Grantham, Susan; Connolly-Ahern, Colleen; Ahern, Lee - In: Health marketing quarterly 37 (2020) 3, pp. 193-206
Persistent link: https://www.econbiz.de/10012313087
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Applications of SOR and para-social interactions (PSI) towards impulse buying : the Malaysian perspective
Lee, Yi Yong; Gan, Chin Lay - In: Journal of marketing analytics : JMA 8 (2020) 2, pp. 85-98
Persistent link: https://www.econbiz.de/10012296862
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Marketing feminism in youth media : a study of Disney and Pixar animation
Schiele, Kristen; Louie, Lauren; Chen, Steven - In: Business horizons 63 (2020) 5, pp. 659-669
Persistent link: https://www.econbiz.de/10012301450
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Evaluation of salespeople by the purchasing function : implications for the evolving role of salespeople
Paesbrugghe, Bert; Rangarajan, Deva; Hochstein, Bryan; … - In: Journal of personal selling & sales management : JPSSM 40 (2020) 4, pp. 289-305
Persistent link: https://www.econbiz.de/10012395131
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Factors influencing foreign consumers to adopt mobile payment extensions offered by multinational mobile messaging applications
Yuen, Tsunwai Wesley - In: International journal of multinational corporation … 3 (2020) 2, pp. 130-152
Persistent link: https://www.econbiz.de/10012515421
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The payment systems revolution : India’s story
Narendra Kumar, N. V.; Thakur, Abhishek; Raghuraj, G.; … - In: Journal of payments strategy & systems 14 (2020/2021) 4, pp. 326-338
Persistent link: https://www.econbiz.de/10012519012
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Vozmožnost' rasčetov v nacional'nych valjutach so stranami : partnerami Rossii po integracionnym ob'edinenijam
Kuznecov, Jurij; Utkin, Viktor - In: Ėkonomičeskaja politika 15 (2020) 6, pp. 66-89
Persistent link: https://www.econbiz.de/10012496713
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