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Search: subject:"messaging"
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Subject
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Consumer behaviour
43
Konsumentenverhalten
43
Social Web
24
Social web
24
Mobile communications
22
Mobilkommunikation
22
Internet marketing
20
Online-Marketing
20
Advertising effects
18
Werbewirkung
18
Communication
15
Kommunikation
14
text messaging
14
Beziehungsmarketing
13
Relationship marketing
13
Advertising
12
Instant messaging
11
Internal communication
11
Interne Kommunikation
11
Werbung
11
Gesundheit
10
Health
10
Mobile phone
10
messaging
10
Coronavirus
9
Instant Messaging
9
Mobile instant messaging
9
Mobiltelefon
9
Social network
8
instant messaging
8
Gesundheitsvorsorge
7
Marketing management
7
Marketingmanagement
7
Messaging
7
Preventive care
7
Soziales Netzwerk
7
Text messaging
7
Brand management
6
COVID-19
6
Children
6
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Online availability
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Undetermined
103
Free
55
CC license
8
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Article
155
Book / Working Paper
30
Other
1
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Article in journal
116
Aufsatz in Zeitschrift
116
Working Paper
15
Graue Literatur
10
Non-commercial literature
10
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9
research-article
9
Article
5
Aufsatz im Buch
3
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3
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3
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2
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1
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English
156
Undetermined
27
German
1
Russian
1
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1
Author
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Cortes, Kalena E.
6
Fricke, Hans
6
Loeb, Susanna
6
Song, David S.
6
York, Benjamin N.
4
Brandt, Alicia
3
Fiedler, Marina
3
Lo Presti, Letizia
3
Marino, Vittoria
3
Mitomo, Hitoshi
3
Oskorouchi, Hamid R.
3
Sousa-Poza, Alfonso
3
Achar, Chethana
2
Agrawal, Nidhi
2
Andersen, Laura Mørch
2
Basistha, Ahana
2
Bertolotti, Fabiola
2
Boldrini, Michela
2
Conzo, Pierluigi
2
Cruz-Cárdenas, Jorge
2
Diller, Heike
2
Eger, Jens
2
Elwalda, Abdulaziz
2
Erkan, Ismail
2
Ermoshina, Ksenia
2
Ghanbari, Mohammed
2
Guadalupe-Lanas, Jorge
2
Isaac, Henri
2
Jeffrey, Stephen
2
Jirakasem, Monarat
2
Johnson, Norman A.
2
Kaplan, Lennart
2
Lei, Soey Sut Ieng
2
Macrì, Diego Maria
2
Maggiore, Giulio
2
Mak, Brenda
2
Mattarelli, Elisa
2
Meents, Selmar
2
Merikivi, Jani
2
Mo, Di
2
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C.E.P.R. Discussion Papers
1
Copenhagen Business School
1
Economics Research, World Bank Group
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
HAL
1
Mathematica Policy Research
1
Sloan School of Management, Massachusetts Institute of Technology (MIT)
1
University of Stellenbosch. Faculty of Economic and Management Sciences. Graduate School of Business.
1
Université Paris-Dauphine (Paris IX)
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
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Journal of marketing research
4
Journal of payments strategy & systems
4
Business horizons
3
Discussion paper series / IZA
3
IZA Discussion Papers
3
New technology, work and employment
3
Electronic commerce research
2
Empirical Economics
2
European journal of marketing
2
Health marketing quarterly
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International Journal of Revenue Management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of business research : JBR
2
Journal of digital banking
2
Journal of economic behavior & organization : JEBO
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Online Information Review
2
Schmalenbach Business Review (sbr)
2
The journal of business & industrial marketing
2
30th European Conference of the International Telecommunications Society (ITS): "Towards a Connected and Automated Society", Helsinki, Finland, 16th-19th June, 2019
1
AMS review : official publication of the Academy of Marketing Science
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
1
Agricultural and resource economics review : ARER
1
CEPR Discussion Papers
1
Carlo Alberto notebooks
1
Computational & mathematical organization theory
1
Contemporary Economics
1
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
1
Corporate governance and research & development studies : CGR&DS
1
Corporate reputation review : an international journal
1
Decision sciences : DS
1
Desarrollo económico : revista de ciencias sociales
1
Development Outreach
1
Development policy review
1
Digital business
1
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
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Source
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ECONIS (ZBW)
129
RePEc
25
Other ZBW resources
14
EconStor
12
BASE
6
Showing
21
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186
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21
The effect of the COVID-19 pandemic on the mobile
messaging
application among millennials in public universities in Malaysia
Normalini Md. Kassim
;
Wan Normila Mohamad
;
Nor Hazlina …
- In:
International journal of enterprise information systems …
18
(
2022
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014307057
Saved in:
22
Digital intrusions or distraction at work and work-life conflict
Farivar, Farveh
;
Esmaeelinezhad, Osveh
;
Richardson, Julia
- In:
New technology, work and employment
37
(
2022
)
3
,
pp. 363-380
Persistent link: https://www.econbiz.de/10013464596
Saved in:
23
Revisiting power
messaging
in service failures : pitfalls and proposed solutions
Antonetti, Paolo
;
Crisafulli, Benedetta
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2072-2095
Persistent link: https://www.econbiz.de/10013465145
Saved in:
24
Factors influencing the consumer tendency to use mobile instant
messaging
(MIM): A mixed method study
Cruz-Cárdenas, Jorge
;
Guadalupe-Lanas, Jorge
; …
- In:
Contemporary Economics
16
(
2022
)
1
,
pp. 32-50
Mobile instant
messaging
(MIM) is currently one of the most influential areas of technology. MIM applications have …
Persistent link: https://www.econbiz.de/10014544518
Saved in:
25
Factors influencing m-loyalty and customer reuse intention toward mobile instant
messaging
services
Mehdi, Mokhalles Mohammad
;
Kler, Arshan
;
Nafees, Lubna
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014472711
Saved in:
26
Government crisis
messaging
on social media, citizen online engagement and compliance with policies
Han, Xu
;
Baird, Cory
- In:
Public management review
26
(
2024
)
3
,
pp. 613-634
Persistent link: https://www.econbiz.de/10014549138
Saved in:
27
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
28
Navigating ISO 20022 maintenance in a connected world : a vision for harmonisation
Gauci, Melissa
- In:
Journal of digital banking
9
(
2024
)
2
,
pp. 118-128
Persistent link: https://www.econbiz.de/10015083669
Saved in:
29
Adoption and impacts of
messaging
applications and participation in agricultural information-sharing groups : an empirical analysis with Brazilian farmers
Mendes, Juliana de Jesus
;
Carrer, Marcelo José
; …
- In:
Journal of agribusiness in developing and emerging …
14
(
2024
)
4
,
pp. 676-693
Persistent link: https://www.econbiz.de/10015057439
Saved in:
30
The uptrend effect : encouraging healthy behaviors through greater inferred normativity
Costello, John P.
;
Garvey, Aaron M.
;
Germann, Frank
; …
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 110-127
Persistent link: https://www.econbiz.de/10014584173
Saved in:
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