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Search: subject:"messaging"
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Consumer behaviour
43
Konsumentenverhalten
43
Social Web
24
Social web
24
Mobile communications
22
Mobilkommunikation
22
Internet marketing
20
Online-Marketing
20
Advertising effects
18
Werbewirkung
18
Communication
15
Kommunikation
14
text messaging
14
Beziehungsmarketing
13
Relationship marketing
13
Advertising
12
Instant messaging
11
Internal communication
11
Interne Kommunikation
11
Werbung
11
Gesundheit
10
Health
10
Mobile phone
10
messaging
10
Coronavirus
9
Instant Messaging
9
Mobile instant messaging
9
Mobiltelefon
9
Social network
8
instant messaging
8
Gesundheitsvorsorge
7
Marketing management
7
Marketingmanagement
7
Messaging
7
Preventive care
7
Soziales Netzwerk
7
Text messaging
7
Brand management
6
COVID-19
6
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103
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8
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155
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30
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116
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5
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156
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27
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Cortes, Kalena E.
6
Fricke, Hans
6
Loeb, Susanna
6
Song, David S.
6
York, Benjamin N.
4
Brandt, Alicia
3
Fiedler, Marina
3
Lo Presti, Letizia
3
Marino, Vittoria
3
Mitomo, Hitoshi
3
Oskorouchi, Hamid R.
3
Sousa-Poza, Alfonso
3
Achar, Chethana
2
Agrawal, Nidhi
2
Andersen, Laura Mørch
2
Basistha, Ahana
2
Bertolotti, Fabiola
2
Boldrini, Michela
2
Conzo, Pierluigi
2
Cruz-Cárdenas, Jorge
2
Diller, Heike
2
Eger, Jens
2
Elwalda, Abdulaziz
2
Erkan, Ismail
2
Ermoshina, Ksenia
2
Ghanbari, Mohammed
2
Guadalupe-Lanas, Jorge
2
Isaac, Henri
2
Jeffrey, Stephen
2
Jirakasem, Monarat
2
Johnson, Norman A.
2
Kaplan, Lennart
2
Lei, Soey Sut Ieng
2
Macrì, Diego Maria
2
Maggiore, Giulio
2
Mak, Brenda
2
Mattarelli, Elisa
2
Meents, Selmar
2
Merikivi, Jani
2
Mo, Di
2
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C.E.P.R. Discussion Papers
1
Copenhagen Business School
1
Economics Research, World Bank Group
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
HAL
1
Mathematica Policy Research
1
Sloan School of Management, Massachusetts Institute of Technology (MIT)
1
University of Stellenbosch. Faculty of Economic and Management Sciences. Graduate School of Business.
1
Université Paris-Dauphine (Paris IX)
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
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Journal of marketing research
4
Journal of payments strategy & systems
4
Business horizons
3
Discussion paper series / IZA
3
IZA Discussion Papers
3
New technology, work and employment
3
Electronic commerce research
2
Empirical Economics
2
European journal of marketing
2
Health marketing quarterly
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International Journal of Revenue Management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of business research : JBR
2
Journal of digital banking
2
Journal of economic behavior & organization : JEBO
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Online Information Review
2
Schmalenbach Business Review (sbr)
2
The journal of business & industrial marketing
2
30th European Conference of the International Telecommunications Society (ITS): "Towards a Connected and Automated Society", Helsinki, Finland, 16th-19th June, 2019
1
AMS review : official publication of the Academy of Marketing Science
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
1
Agricultural and resource economics review : ARER
1
CEPR Discussion Papers
1
Carlo Alberto notebooks
1
Computational & mathematical organization theory
1
Contemporary Economics
1
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
1
Corporate governance and research & development studies : CGR&DS
1
Corporate reputation review : an international journal
1
Decision sciences : DS
1
Desarrollo económico : revista de ciencias sociales
1
Development Outreach
1
Development policy review
1
Digital business
1
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
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ECONIS (ZBW)
129
RePEc
25
Other ZBW resources
14
EconStor
12
BASE
6
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31
Success is not final : failure is not fatal : how failure versus success
messaging
leads to preference for masculine brands
Jones, Niusha
;
Kidwell, Blair
;
Hamby, Anne
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 330-348
Persistent link: https://www.econbiz.de/10014584209
Saved in:
32
Internet of Things: effectiveness of instant messengers on consumer behaviour as a digital marketing channel
Rangaswamy, Easwaramoorthy
;
Ling, Stephanie Lim Mei
; …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 205-229)
.
2024
Persistent link: https://www.econbiz.de/10014563877
Saved in:
33
Cheers! : examining message congruency effects for no/low-alcohol beer
Kinard, Brian R.
- In:
Journal of food products marketing : innovations in …
30
(
2024
)
4
,
pp. 105-117
Persistent link: https://www.econbiz.de/10014566272
Saved in:
34
Selling hope versus hate : the impact of partisan social media
messaging
on social distancing during the COVID-19 pandemic
Govind, Rahul
;
Garg, Nitika
;
Carter, Lemuria
- In:
European journal of marketing
58
(
2024
)
2
,
pp. 632-658
Persistent link: https://www.econbiz.de/10014482726
Saved in:
35
Opinion shopping for tax advice : the effects of client narcissism, social bonds, and message framing
Kaszak, Steven E.
;
Iyer, Govind Subramania
;
Reckers, …
- In:
Accounting, organizations and society : an …
113
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015332180
Saved in:
36
Getting users to click: a content analysis of phishers’ tactics and techniques in mobile instant
messaging
phishing
Ahmad, Rufai
;
Terzis, Sotirios
;
Renaud, Karen
- In:
Information & Computer Security
32
(
2024
)
4
,
pp. 420-435
instant
messaging
(MIM) phishing. Design/methodology/approach In total, 67 examples of real-world MIM phishing attacks were …
Persistent link: https://www.econbiz.de/10015344477
Saved in:
37
From marketing to crisis management : how key messages changed during corona pandemic in Saudi food industry
Almutairi, Faisal Abdulhadi
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10013161847
Saved in:
38
A generic architecture for alert notification and monitoring system based on event processing framework
Sarma, A. D. N.
- In:
International journal of business performance …
22
(
2021
)
4
,
pp. 426-442
Persistent link: https://www.econbiz.de/10012695283
Saved in:
39
From local to the whole : understanding construction projects as multiteam systems
Jia, Jianyao
;
Li, Yang
;
Gan, Xueqing
;
Ma, Guofeng
- In:
International journal of managing projects in business
16
(
2023
)
2
,
pp. 355-373
Persistent link: https://www.econbiz.de/10014339579
Saved in:
40
Coordinating Narratives Framework for cross-platform analysis in the 2021 US Capitol riots
Ng, Lynnette Hui Xian
;
Cruickshank, Iain J.
;
Carley, …
- In:
Computational & mathematical organization theory
29
(
2023
)
3
,
pp. 470-486
Persistent link: https://www.econbiz.de/10014371834
Saved in:
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