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Search: subject:"messaging"
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Consumer behaviour
43
Konsumentenverhalten
43
Social Web
24
Social web
24
Mobile communications
22
Mobilkommunikation
22
Internet marketing
20
Online-Marketing
20
Advertising effects
18
Werbewirkung
18
Communication
15
Kommunikation
14
text messaging
14
Beziehungsmarketing
13
Relationship marketing
13
Advertising
12
Instant messaging
11
Internal communication
11
Interne Kommunikation
11
Werbung
11
Gesundheit
10
Health
10
Mobile phone
10
messaging
10
Coronavirus
9
Instant Messaging
9
Mobile instant messaging
9
Mobiltelefon
9
Social network
8
instant messaging
8
Gesundheitsvorsorge
7
Marketing management
7
Marketingmanagement
7
Messaging
7
Preventive care
7
Soziales Netzwerk
7
Text messaging
7
Brand management
6
COVID-19
6
Children
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103
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56
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8
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155
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31
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116
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5
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157
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27
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Cortes, Kalena E.
6
Fricke, Hans
6
Loeb, Susanna
6
Song, David S.
6
York, Benjamin N.
4
Brandt, Alicia
3
Fiedler, Marina
3
Lo Presti, Letizia
3
Marino, Vittoria
3
Mitomo, Hitoshi
3
Oskorouchi, Hamid R.
3
Sousa-Poza, Alfonso
3
Achar, Chethana
2
Agrawal, Nidhi
2
Andersen, Laura Mørch
2
Basistha, Ahana
2
Bertolotti, Fabiola
2
Boldrini, Michela
2
Conzo, Pierluigi
2
Cruz-Cárdenas, Jorge
2
Diller, Heike
2
Eger, Jens
2
Elwalda, Abdulaziz
2
Erkan, Ismail
2
Ermoshina, Ksenia
2
Ghanbari, Mohammed
2
Guadalupe-Lanas, Jorge
2
Isaac, Henri
2
Jeffrey, Stephen
2
Jirakasem, Monarat
2
Johnson, Norman A.
2
Kaplan, Lennart
2
Lei, Soey Sut Ieng
2
Macrì, Diego Maria
2
Maggiore, Giulio
2
Mak, Brenda
2
Mattarelli, Elisa
2
Meents, Selmar
2
Merikivi, Jani
2
Mo, Di
2
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C.E.P.R. Discussion Papers
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Copenhagen Business School
1
Economics Research, World Bank Group
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
HAL
1
Mathematica Policy Research
1
Sloan School of Management, Massachusetts Institute of Technology (MIT)
1
University of Stellenbosch. Faculty of Economic and Management Sciences. Graduate School of Business.
1
Université Paris-Dauphine (Paris IX)
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
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Journal of marketing research
4
Journal of payments strategy & systems
4
Business horizons
3
Discussion paper series / IZA
3
IZA Discussion Papers
3
New technology, work and employment
3
Electronic commerce research
2
Empirical Economics
2
European journal of marketing
2
Health marketing quarterly
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International Journal of Revenue Management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of business research : JBR
2
Journal of digital banking
2
Journal of economic behavior & organization : JEBO
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Online Information Review
2
Schmalenbach Business Review (sbr)
2
The journal of business & industrial marketing
2
30th European Conference of the International Telecommunications Society (ITS): "Towards a Connected and Automated Society", Helsinki, Finland, 16th-19th June, 2019
1
AMS review : official publication of the Academy of Marketing Science
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
1
Agricultural and resource economics review : ARER
1
CEPR Discussion Papers
1
Carlo Alberto notebooks
1
Computational & mathematical organization theory
1
Contemporary Economics
1
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
1
Corporate governance and research & development studies : CGR&DS
1
Corporate reputation review : an international journal
1
Decision sciences : DS
1
Desarrollo económico : revista de ciencias sociales
1
Development Outreach
1
Development policy review
1
Digital business
1
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
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ECONIS (ZBW)
130
RePEc
25
Other ZBW resources
14
EconStor
12
BASE
6
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61
Prosocial
messaging
during the COVID-19 pandemic : a longitudinal examination of email advertisements
Deutsch, Ashley
;
Mouton, Ashton
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 511-531
Persistent link: https://www.econbiz.de/10013380500
Saved in:
62
Market positioning in food industry in response to public health policies
Sajeesh, S.
;
Araz, Ozgur M.
;
Huang, Terry T.-K.
- In:
Production and operations management : the flagship …
31
(
2022
)
7
,
pp. 2962-2981
Persistent link: https://www.econbiz.de/10013277127
Saved in:
63
Non-work-related instant
messaging
in the workplace and daily task performance : complementarity between social and cognitive resources
Du, Jing
;
Fan, Wei
;
Choi, Jin Nam
- In:
Journal of managerial psychology
37
(
2022
)
4
,
pp. 305-318
Persistent link: https://www.econbiz.de/10013407067
Saved in:
64
Marketing fortified rice : effects of aspirational
messaging
and association with free distribution
Chowdhury, Reajul
;
Crost, Benjamin
;
Hoffmann, Vivian
- In:
Food policy : economics planning and politics of food …
112
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013477635
Saved in:
65
We reddit in a forum : the influence of message boards on firm stability
Corbet, Shaen
;
Hou, Yang
;
Oxley, Les
- In:
Review of corporate finance
2
(
2022
)
1
,
pp. 151-190
Persistent link: https://www.econbiz.de/10013457446
Saved in:
66
Forced digital transformation during the COVID-19 pandemic
Guimaraes Junior, Djalma Silva
;
Nascimento, Ademir Macedo
; …
- In:
International journal of entrepreneurship and …
26
(
2022
)
5/6
,
pp. 381-396
Persistent link: https://www.econbiz.de/10014310871
Saved in:
67
Tainted by stigma : the interplay of stigma and moral identity in health persuasion
Achar, Chethana
;
Dunn, Lea H.
;
Agrawal, Nidhi
- In:
Journal of marketing research
59
(
2022
)
2
,
pp. 392-410
Persistent link: https://www.econbiz.de/10013258041
Saved in:
68
Using vignettes to improve understanding of Social Security and annuities
Samek, Anya Savikhin
;
Kapteyn, Arie
;
Gray, Andre
- In:
Journal of pension economics and finance : JPEF
21
(
2022
)
3
,
pp. 326-343
Persistent link: https://www.econbiz.de/10013269941
Saved in:
69
Effective approaches for encouraging hotel guests' voluntary bedding linen reuse behavior
Chan, Mei Ki Miki
;
Tsang, Nelson K. F.
;
Au, Wai Ching Wilson
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271299
Saved in:
70
The match-up hypotheses revisited : matching social judgments and advertising
messaging
in celebrity endorsements
Bauer, Brittney C.
;
Carlson, Brad D.
;
Johnson, Clark D.
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 869-898
Persistent link: https://www.econbiz.de/10013173451
Saved in:
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