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Year of publication
Subject
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Consumer behaviour 43 Konsumentenverhalten 43 Social Web 24 Social web 24 Mobile communications 22 Mobilkommunikation 22 Internet marketing 20 Online-Marketing 20 Advertising effects 18 Werbewirkung 18 Communication 15 Kommunikation 14 text messaging 14 Beziehungsmarketing 13 Relationship marketing 13 Advertising 12 Instant messaging 11 Internal communication 11 Interne Kommunikation 11 Werbung 11 Gesundheit 10 Health 10 Mobile phone 10 messaging 10 Coronavirus 9 Instant Messaging 9 Mobile instant messaging 9 Mobiltelefon 9 Social network 8 instant messaging 8 Gesundheitsvorsorge 7 Marketing management 7 Marketingmanagement 7 Messaging 7 Preventive care 7 Soziales Netzwerk 7 Text messaging 7 Brand management 6 COVID-19 6 Children 6
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Online availability
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Undetermined 103 Free 56 CC license 8
Type of publication
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Article 155 Book / Working Paper 31 Other 1
Type of publication (narrower categories)
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Article in journal 116 Aufsatz in Zeitschrift 116 Working Paper 16 Graue Literatur 11 Non-commercial literature 11 Arbeitspapier 10 research-article 9 Article 5 Aufsatz im Buch 3 Book section 3 Conference paper 3 Konferenzbeitrag 3 Congress Report 2 Thesis 2 Conference Paper 1
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Language
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English 157 Undetermined 27 German 1 Russian 1 Spanish 1
Author
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Cortes, Kalena E. 6 Fricke, Hans 6 Loeb, Susanna 6 Song, David S. 6 York, Benjamin N. 4 Brandt, Alicia 3 Fiedler, Marina 3 Lo Presti, Letizia 3 Marino, Vittoria 3 Mitomo, Hitoshi 3 Oskorouchi, Hamid R. 3 Sousa-Poza, Alfonso 3 Achar, Chethana 2 Agrawal, Nidhi 2 Andersen, Laura Mørch 2 Basistha, Ahana 2 Bertolotti, Fabiola 2 Boldrini, Michela 2 Conzo, Pierluigi 2 Cruz-Cárdenas, Jorge 2 Diller, Heike 2 Eger, Jens 2 Elwalda, Abdulaziz 2 Erkan, Ismail 2 Ermoshina, Ksenia 2 Ghanbari, Mohammed 2 Guadalupe-Lanas, Jorge 2 Isaac, Henri 2 Jeffrey, Stephen 2 Jirakasem, Monarat 2 Johnson, Norman A. 2 Kaplan, Lennart 2 Lei, Soey Sut Ieng 2 Macrì, Diego Maria 2 Maggiore, Giulio 2 Mak, Brenda 2 Mattarelli, Elisa 2 Meents, Selmar 2 Merikivi, Jani 2 Mo, Di 2
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Institution
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C.E.P.R. Discussion Papers 1 Copenhagen Business School 1 Economics Research, World Bank Group 1 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 1 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 1 HAL 1 Mathematica Policy Research 1 Sloan School of Management, Massachusetts Institute of Technology (MIT) 1 University of Stellenbosch. Faculty of Economic and Management Sciences. Graduate School of Business. 1 Université Paris-Dauphine (Paris IX) 1 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1
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Published in...
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Journal of marketing research 4 Journal of payments strategy & systems 4 Business horizons 3 Discussion paper series / IZA 3 IZA Discussion Papers 3 New technology, work and employment 3 Electronic commerce research 2 Empirical Economics 2 European journal of marketing 2 Health marketing quarterly 2 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 2 International Journal of Revenue Management 2 International journal of internet marketing and advertising : IJIMA 2 Journal of business research : JBR 2 Journal of digital banking 2 Journal of economic behavior & organization : JEBO 2 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 2 Journal of marketing communications 2 Journal of promotion management : innovations in planning and applied research 2 Online Information Review 2 Schmalenbach Business Review (sbr) 2 The journal of business & industrial marketing 2 30th European Conference of the International Telecommunications Society (ITS): "Towards a Connected and Automated Society", Helsinki, Finland, 16th-19th June, 2019 1 AMS review : official publication of the Academy of Marketing Science 1 ASEAN marketing journal : Association of Southeast Asian Nations marketing journal 1 Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting 1 Agricultural and resource economics review : ARER 1 CEPR Discussion Papers 1 Carlo Alberto notebooks 1 Computational & mathematical organization theory 1 Contemporary Economics 1 Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023 1 Corporate governance and research & development studies : CGR&DS 1 Corporate reputation review : an international journal 1 Decision sciences : DS 1 Desarrollo económico : revista de ciencias sociales 1 Development Outreach 1 Development policy review 1 Digital business 1 Digital innovations, business and society in Africa : new frontiers and a shared strategic vision 1
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Source
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ECONIS (ZBW) 130 RePEc 25 Other ZBW resources 14 EconStor 12 BASE 6
Showing 61 - 70 of 187
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Prosocial messaging during the COVID-19 pandemic : a longitudinal examination of email advertisements
Deutsch, Ashley; Mouton, Ashton - In: Qualitative market research : an international journal 25 (2022) 4, pp. 511-531
Persistent link: https://www.econbiz.de/10013380500
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Market positioning in food industry in response to public health policies
Sajeesh, S.; Araz, Ozgur M.; Huang, Terry T.-K. - In: Production and operations management : the flagship … 31 (2022) 7, pp. 2962-2981
Persistent link: https://www.econbiz.de/10013277127
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Non-work-related instant messaging in the workplace and daily task performance : complementarity between social and cognitive resources
Du, Jing; Fan, Wei; Choi, Jin Nam - In: Journal of managerial psychology 37 (2022) 4, pp. 305-318
Persistent link: https://www.econbiz.de/10013407067
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Marketing fortified rice : effects of aspirational messaging and association with free distribution
Chowdhury, Reajul; Crost, Benjamin; Hoffmann, Vivian - In: Food policy : economics planning and politics of food … 112 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013477635
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We reddit in a forum : the influence of message boards on firm stability
Corbet, Shaen; Hou, Yang; Oxley, Les - In: Review of corporate finance 2 (2022) 1, pp. 151-190
Persistent link: https://www.econbiz.de/10013457446
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Forced digital transformation during the COVID-19 pandemic
Guimaraes Junior, Djalma Silva; Nascimento, Ademir Macedo; … - In: International journal of entrepreneurship and … 26 (2022) 5/6, pp. 381-396
Persistent link: https://www.econbiz.de/10014310871
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Tainted by stigma : the interplay of stigma and moral identity in health persuasion
Achar, Chethana; Dunn, Lea H.; Agrawal, Nidhi - In: Journal of marketing research 59 (2022) 2, pp. 392-410
Persistent link: https://www.econbiz.de/10013258041
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Using vignettes to improve understanding of Social Security and annuities
Samek, Anya Savikhin; Kapteyn, Arie; Gray, Andre - In: Journal of pension economics and finance : JPEF 21 (2022) 3, pp. 326-343
Persistent link: https://www.econbiz.de/10013269941
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Effective approaches for encouraging hotel guests' voluntary bedding linen reuse behavior
Chan, Mei Ki Miki; Tsang, Nelson K. F.; Au, Wai Ching Wilson - In: International journal of hospitality management 101 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013271299
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The match-up hypotheses revisited : matching social judgments and advertising messaging in celebrity endorsements
Bauer, Brittney C.; Carlson, Brad D.; Johnson, Clark D. - In: European journal of marketing 56 (2022) 3, pp. 869-898
Persistent link: https://www.econbiz.de/10013173451
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