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  • Search: subject:"messaging"
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Year of publication
Subject
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Consumer behaviour 43 Konsumentenverhalten 43 Social Web 24 Social web 24 Mobile communications 22 Mobilkommunikation 22 Internet marketing 20 Online-Marketing 20 Advertising effects 18 Werbewirkung 18 Communication 15 Kommunikation 14 text messaging 14 Beziehungsmarketing 13 Relationship marketing 13 Advertising 12 Instant messaging 11 Internal communication 11 Interne Kommunikation 11 Werbung 11 Gesundheit 10 Health 10 Mobile phone 10 messaging 10 Coronavirus 9 Instant Messaging 9 Mobile instant messaging 9 Mobiltelefon 9 Social network 8 instant messaging 8 Gesundheitsvorsorge 7 Marketing management 7 Marketingmanagement 7 Messaging 7 Preventive care 7 Soziales Netzwerk 7 Text messaging 7 Brand management 6 COVID-19 6 Children 6
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Online availability
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Undetermined 103 Free 56 CC license 8
Type of publication
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Article 155 Book / Working Paper 31 Other 1
Type of publication (narrower categories)
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Article in journal 116 Aufsatz in Zeitschrift 116 Working Paper 16 Graue Literatur 11 Non-commercial literature 11 Arbeitspapier 10 research-article 9 Article 5 Aufsatz im Buch 3 Book section 3 Conference paper 3 Konferenzbeitrag 3 Congress Report 2 Thesis 2 Conference Paper 1
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Language
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English 157 Undetermined 27 German 1 Russian 1 Spanish 1
Author
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Cortes, Kalena E. 6 Fricke, Hans 6 Loeb, Susanna 6 Song, David S. 6 York, Benjamin N. 4 Brandt, Alicia 3 Fiedler, Marina 3 Lo Presti, Letizia 3 Marino, Vittoria 3 Mitomo, Hitoshi 3 Oskorouchi, Hamid R. 3 Sousa-Poza, Alfonso 3 Achar, Chethana 2 Agrawal, Nidhi 2 Andersen, Laura Mørch 2 Basistha, Ahana 2 Bertolotti, Fabiola 2 Boldrini, Michela 2 Conzo, Pierluigi 2 Cruz-Cárdenas, Jorge 2 Diller, Heike 2 Eger, Jens 2 Elwalda, Abdulaziz 2 Erkan, Ismail 2 Ermoshina, Ksenia 2 Ghanbari, Mohammed 2 Guadalupe-Lanas, Jorge 2 Isaac, Henri 2 Jeffrey, Stephen 2 Jirakasem, Monarat 2 Johnson, Norman A. 2 Kaplan, Lennart 2 Lei, Soey Sut Ieng 2 Macrì, Diego Maria 2 Maggiore, Giulio 2 Mak, Brenda 2 Mattarelli, Elisa 2 Meents, Selmar 2 Merikivi, Jani 2 Mo, Di 2
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Institution
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C.E.P.R. Discussion Papers 1 Copenhagen Business School 1 Economics Research, World Bank Group 1 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 1 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 1 HAL 1 Mathematica Policy Research 1 Sloan School of Management, Massachusetts Institute of Technology (MIT) 1 University of Stellenbosch. Faculty of Economic and Management Sciences. Graduate School of Business. 1 Université Paris-Dauphine (Paris IX) 1 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1
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Published in...
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Journal of marketing research 4 Journal of payments strategy & systems 4 Business horizons 3 Discussion paper series / IZA 3 IZA Discussion Papers 3 New technology, work and employment 3 Electronic commerce research 2 Empirical Economics 2 European journal of marketing 2 Health marketing quarterly 2 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 2 International Journal of Revenue Management 2 International journal of internet marketing and advertising : IJIMA 2 Journal of business research : JBR 2 Journal of digital banking 2 Journal of economic behavior & organization : JEBO 2 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 2 Journal of marketing communications 2 Journal of promotion management : innovations in planning and applied research 2 Online Information Review 2 Schmalenbach Business Review (sbr) 2 The journal of business & industrial marketing 2 30th European Conference of the International Telecommunications Society (ITS): "Towards a Connected and Automated Society", Helsinki, Finland, 16th-19th June, 2019 1 AMS review : official publication of the Academy of Marketing Science 1 ASEAN marketing journal : Association of Southeast Asian Nations marketing journal 1 Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting 1 Agricultural and resource economics review : ARER 1 CEPR Discussion Papers 1 Carlo Alberto notebooks 1 Computational & mathematical organization theory 1 Contemporary Economics 1 Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023 1 Corporate governance and research & development studies : CGR&DS 1 Corporate reputation review : an international journal 1 Decision sciences : DS 1 Desarrollo económico : revista de ciencias sociales 1 Development Outreach 1 Development policy review 1 Digital business 1 Digital innovations, business and society in Africa : new frontiers and a shared strategic vision 1
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Source
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ECONIS (ZBW) 130 RePEc 25 Other ZBW resources 14 EconStor 12 BASE 6
Showing 71 - 80 of 187
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Messenger Marketing : Grundlagen, Einsatzmöglichkeiten, Erfolgsfaktoren
Hofer-Fischer, Sigrid; Kremmel, Dietmar; Weis, Franziska - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 51 (2022) 4, pp. 45-48
Persistent link: https://www.econbiz.de/10013198900
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Are graphic health warnings impacting on message processing and quitting intentions?
Pham, Cuong; Pang, Bo; Knox, Kathy; Rundle-Thiele, Sharyn - In: Journal of consumer marketing 39 (2022) 7, pp. 661-677
Persistent link: https://www.econbiz.de/10013535866
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How location-based messages influence customers' store visit attitudes : an integrative model of message value
Verhagen, Tibert; Meents, Selmar; Merikivi, Jani; Moes, Anne - In: International journal of retail and distribution management 50 (2022) 7, pp. 781-798
Persistent link: https://www.econbiz.de/10013398123
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Mobile instant messaging apps as an opportunity for a conversational approach to marketing : a segmentation study
Lo Presti, Letizia; Maggiore, Giulio; Marino, Vittoria; … - In: The journal of business & industrial marketing 37 (2022) 7, pp. 1432-1448
Persistent link: https://www.econbiz.de/10013400120
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Can pecuniary and environmental incentives via SMS messaging make households adjust their intra-day electricity demand to a fluctuating production?
Møller, Niels Framroze; Andersen, Laura Mørch; … - 2018
The increasing deployment of renewables introduces substantial variability into the production of electricity, requiring demand to be more movable across time. We analyze data from a large Danish fi eld experiment (2015-2016) to investigate whether households can be prompted, via SMS messages,...
Persistent link: https://www.econbiz.de/10012101068
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Too Little or Too Much? Actionable Advice in an Early-Childhood Text Messaging Experiment
Cortes, Kalena E.; Fricke, Hans; Loeb, Susanna; Song, … - 2018
findings provide evidence that text messaging programs can supply too little or too much information. A single text per week is …
Persistent link: https://www.econbiz.de/10011931634
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Too little or too much? : actionable advice in an early-childhood text messaging experiment
Cortes, Kalena E.; Fricke, Hans; Loeb, Susanna; Song, … - 2018
findings provide evidence that text messaging programs can supply too little or too much information. A single text per week is …
Persistent link: https://www.econbiz.de/10011881477
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The power of advertising in society : does advertising help or hinder consumer well-being? : editorial
Stafford, Marla Royne; Pounders, Kathrynn - In: International journal of advertising : the review of … 40 (2021) 4, pp. 487-490
Persistent link: https://www.econbiz.de/10012586674
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Superlatives and scope of improvement in online recommendations : breath of life or a kiss of death?
Aggarwal, Rohit; Midha, Vishal; Sullivan, Nicholas - In: MIS quarterly 45 (2021) 3, pp. 1411-1432
Persistent link: https://www.econbiz.de/10012631433
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Just DM Me (politely) : direct messaging, politeness, and hiring outcomes in online labor markets
Hong, Yili; Peng, Jing; Burth, Gordon; Huang, Ni - In: Information systems research : ISR 32 (2021) 3, pp. 786-800
Persistent link: https://www.econbiz.de/10012669792
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